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P&G company profile and startegies

P&G company profile and startegies

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Published by japneet15
This presentation includes the company profile of P&G , its presence in India .
A detailed description of its Brand Whisper.
It also covers the 4P's of marketing followed by P&G ,SWOT analysis of the brand and company.
This presentation includes the company profile of P&G , its presence in India .
A detailed description of its Brand Whisper.
It also covers the 4P's of marketing followed by P&G ,SWOT analysis of the brand and company.

More info:

Published by: japneet15 on Sep 12, 2009
Copyright:Attribution Non-commercial

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11/23/2014

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Whisper ultraWhisper ultra
 
 
Introduction to P&G:ntroduction to P&G:
Procter & GambleProcter & GambleCo.(P&G)Co.(P&G)
, An American, An Americanmultinational corporationmultinational corporationbased in Cincinnati, Ohiobased in Cincinnati, Ohioformed in 1837.formed in 1837.
Manufactures a wide range of Manufactures a wide range of consumer goods.consumer goods.
Procter and GambleProcter and GambleHygieneHygiene
and Health Care Ltd.and Health Care Ltd.was set up in the year 1985was set up in the year 1985under the name Procter andunder the name Procter andGamble, India after theGamble, India after thetakeover of Richardsontakeover of RichardsonHindustan Limited.Hindustan Limited.
In the year 1999, theIn the year 1999, thecompany's name wascompany's name waschanged to Procter andchanged to Procter andGamble Hygiene and HealthGamble Hygiene and HealthCare Ltd.Care Ltd.
 
 
P&G:&G:
 
TypeType
Public (NYSE: PG)Public (NYSE: PG)
FoundedFounded
18371837
HeadquartersHeadquarters
One Procter & Gamble Plaza,One Procter & Gamble Plaza,Cincinnati, Ohio, USA 45202Cincinnati, Ohio, USA 45202
Key peopleKey people
A.G. Lafley, Chairman and CEOA.G. Lafley, Chairman and CEO
 
IndustryIndustry
Consumer goodsConsumer goods
RevenueRevenue
▲ US$83.503 billion (2008)▲ US$83.503 billion (2008)
Net incomeNet income
▲ US$12.075 billion (2008)▲ US$12.075 billion (2008)
EmployeesEmployees
1,38,0001,38,000
WebsiteWebsite
www.pg.comwww.pg.com

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