High Quality
Open the downloaded document, and select print from the file menu (PDF reader required).
Whisper ultraWhisper ultra
Introduction to P&G:ntroduction to P&G:
Procter & GambleProcter & GambleCo.(P&G)Co.(P&G)
, An American, An Americanmultinational corporationmultinational corporationbased in Cincinnati, Ohiobased in Cincinnati, Ohioformed in 1837.formed in 1837.
Manufactures a wide range of Manufactures a wide range of consumer goods.consumer goods.
Procter and GambleProcter and GambleHygieneHygiene
and Health Care Ltd.and Health Care Ltd.was set up in the year 1985was set up in the year 1985under the name Procter andunder the name Procter andGamble, India after theGamble, India after thetakeover of Richardsontakeover of RichardsonHindustan Limited.Hindustan Limited.
In the year 1999, theIn the year 1999, thecompany's name wascompany's name waschanged to Procter andchanged to Procter andGamble Hygiene and HealthGamble Hygiene and HealthCare Ltd.Care Ltd.
P&G:&G:
TypeType
Public (NYSE: PG)Public (NYSE: PG)
FoundedFounded
18371837
HeadquartersHeadquarters
One Procter & Gamble Plaza,One Procter & Gamble Plaza,Cincinnati, Ohio, USA 45202Cincinnati, Ohio, USA 45202
Key peopleKey people
A.G. Lafley, Chairman and CEOA.G. Lafley, Chairman and CEO
IndustryIndustry
Consumer goodsConsumer goods
RevenueRevenue
▲ US$83.503 billion (2008)▲ US$83.503 billion (2008)
Net incomeNet income
▲ US$12.075 billion (2008)▲ US$12.075 billion (2008)
EmployeesEmployees
1,38,0001,38,000
WebsiteWebsite
www.pg.comwww.pg.com
P&G company profile and startegies
Info and Rating
Sections
« prev | next »- Introduction to P&G: Introduction to P&G:
- P&G: P&G:
- Consumer goods: Consumer goods:
- Present scenario: Present scenario:
- Values: Values:
- Brands of PGHH Ltd Brands of PGHH Ltd.
- Strong brand: Strong brand:
- Growth blocks: Growth blocks:
- Right moves: Right moves:
- Marketing Mix: Marketing Mix:
- Products of ´WHISPERµ: Products of ´WHISPERµ:
- Whisper ULTRA Whisper ULTRA
- Features: Features:
- Packaging: Packaging:
- Pricing: Pricing:
- Pricing strategies: Pricing strategies:
- Competitive pricing: Competitive pricing:
- Promotion : Promotion :
- Consumer sales Consumer sales
- promotions: promotions:
- Sample packaging: Sample packaging:
- Advertising Advertising
- Print ads: Print ads:
- Brouchers: Brouchers:
- Advertising : Advertising :
- Direct mailers: Direct mailers:
- Event stage: Event stage:
- Distribution Distribution
- Distribution : Distribution :
- Objectives of distribution: Objectives of distribution:
- Basic Channels of Basic Channels of
- Distribution criteria: Distribution criteria:
- Intensive distribution: Intensive distribution:
- SWOT Analysis SWOT Analysis--Strengths Strengths
- Weaknesses Weaknesses
- Opportunities Opportunities
- SWOT analysis SWOT analysis--Threats Threats
Add a Comment