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Consumer Behaviour

Consumer Behaviour

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Published by kamal_ximb

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Published by: kamal_ximb on Sep 12, 2009
Copyright:Attribution Non-commercial


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IntroductiontoConsumer Behavior 
Learning Objectives
What is CB?
Why is it necessary to study CB?
Who needs to study CB?
The ‘Dark’ side of CB
We Are Consumers 24-7!
We are always consuming something
(like the clothes we are wearing or the bed we are sleeping on)
We are sometimes planning future consumption
We are sometimes enjoying the memory of past consumption
Can you think of any moments when you are NOT being a

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