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Consumer Behaviour

Consumer Behaviour

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Published by kamal_ximb

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Published by: kamal_ximb on Sep 12, 2009
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05/25/2013

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IntroductiontoConsumer Behavior 
 
Learning Objectives
What is CB?
Why is it necessary to study CB?
Who needs to study CB?
The ‘Dark’ side of CB
 
We Are Consumers 24-7!
Why?Because:
We are always consuming something
(like the clothes we are wearing or the bed we are sleeping on)
We are sometimes planning future consumption
We are sometimes enjoying the memory of past consumption
Q.
Can you think of any moments when you are NOT being a
Consumer 
?

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