Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
34Activity
0 of .
Results for:
No results containing your search query
P. 1
consumer behaviour

consumer behaviour

Ratings: (0)|Views: 545|Likes:
Published by skumar002

More info:

Published by: skumar002 on Sep 12, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

11/02/2011

pdf

text

original

 
Chapter1
Introduction:Consumer Behavior
Saurav Kumar PGDM-C JICM
 
 The behavior that consumersdisplay in searching for,purchasing, using, evaluating,and disposing of products andservices that they expect willsatisfy their needs.
Consumer Behavior
 
Personal Consumer
 The individual who buys goodsand services for his or her ownuse, for household use, for theuse of a family member, or fora friend.

Activity (34)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
sherrysherry liked this
Jatinder ghuman liked this
Sadaf Razzaque liked this
khandeliavivek liked this
Satyabrata Sahu liked this
ravisayyes liked this
GNARENDRA liked this
mihirdatta77 liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->