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Exploring the Potential for New Food Products

Exploring the Potential for New Food Products

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Published by John Henry Wells

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Published by: John Henry Wells on Sep 13, 2009
Copyright:Attribution Non-commercial

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02/25/2013

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Exploringthe Potential
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New Food Products
Food and Fiber Center
Speciall y GoodSpeciall y Good
 
I
NTRODUCTION
The Food and Fiber Center of the Mississippi StateUniversity Extension Service has worked with hundreds of entrepreneurs and small businesses since its beginning in1974. The people who come to the Center for help range fromthose with just an idea for a new cookie to those with millionsof dollars looking at a major processing operation. After yearsof answering the same questions, the staff of the Food andFiber Center discovered that the initial information needs areessentially the same for almost all clients.The purpose of this publication is simple and straightforward—to provide information you can understand and useto avoid investing time and money in developing a productthat may have little chance for success in the marketplace.There is no attempt or intent in this guide to address thequestions of your personal abilities or capabilities of goinginto business. It does not provide specific details aboutlicensing and/or reporting information necessary for startinga business in the State of Mississippi. This information isavailable from the Extension Food and Fiber Center andthrough several resources and agencies such as the SmallBusiness Development Centers located throughout Missis-sippi (Appendix A) or through the Jackson or regional officesof the Mississippi Department of Economic and CommunityDevelopment (Appendix B). It is the Center’s intent to helpguide you through the product development, manufacturing,and marketing stages of a project to force you to analyze theeconomics of a venture before you commit yourself to it.All the topics covered may not be of interest to you at thistime but should prove useful as your business develops. If you are somewhere in the middle of the journey, youpossibly will be able to pick up at that point and get theinformation most suited to your immediate needs.This publication should help you develop a more sharplyfocused picture of the product you have in mind. The Foodand Fiber Center staff and their respective responsibilities anda mission statement are provided in Appendix C. After youhave read through this publication, you should be able to ask specific questions that will assist the Center in helping to meetyour needs. For more information, please call the ExtensionFood and Fiber Center at 662-325-2160.
 
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RODUCTS
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ONTENTS
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RODUCT
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P
ROCESSING
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3Processing Regulations............................................................3Product Recall Plan..................................................................4Safety, Shelf Life, and Sensibility...........................................4Additives..................................................................................4
P
ACKAGING
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5Image.......................................................................................5Labeling...................................................................................5Patents and Trademarks...........................................................6Bar Coding (UPC)...................................................................6Case Counts.............................................................................7
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RODUCT
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RICING
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ROSS
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ARGINS
 
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M
ARKUPS
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7Selling Price Determination.....................................................7
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ROFITS
 
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REAK
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EVEN
A
NALYSIS
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C
ONCLUSION
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8
A
PPENDICES
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9A -Mississippi Small Business Development Centers.........10B -Mississippi Department of Economic and Community..12Development Liaison/Field Offices................................12C -Food and Fiber Center Mission Statement and Staff......13D -Good Manufacturing Practices........................................15E -Mississippi Public Health Districts andSupervising Environmentalists.......................................25F -Label Companies.............................................................26G -Analytical Testing Labs..................................................27H -Container Companies......................................................27
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