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Marketing Research of Attitude (or Attitude Measurement)

Marketing Research of Attitude (or Attitude Measurement)

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Published by Nastasya Pro
a short presentation about main aspects of attitude research
a short presentation about main aspects of attitude research

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Published by: Nastasya Pro on Sep 13, 2009
Copyright:Attribution Non-commercial

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09/13/2009

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Marketing research of Marketing research of attitude (or attitudeattitude (or attitudemeasurement).measurement).
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Why attitude is widelyWhy attitude is widelymeasured by themeasured by thecompanies?companies?
Attitude helps to explain howready one is to do something.Attitudes do not change muchover time.Attitudes produce consistency inbehavior.Attitudes can be related topreferences.

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