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Mike Connell CV_Nov. 9, 2009

Mike Connell CV_Nov. 9, 2009

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Published by: themuna on Sep 14, 2009
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05/11/2014

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Michael Connell
85 Coleridge AvenueToronto, Ontario M4C 4H7416-456-4154 / mikeconnell@rogers.com
 ObjectiveMomentum.
I started as a writer, and segued into PR, Communications, Marketing, Brand andAccount Management/development, Investor Relations, and Issues Management. Years later I’vereached a point where I want to work for a dynamic brand and organization and introduce mytoolbox of traditional and digital media tactics.
About Me
I’m a storyteller, first and foremost. Or rather: I help people tell their story - the right story at theright time, with the right tools. Whether you’re in communication, marketing, PR or sales, it’s allabout the story you’re able to tell, and how you tell it. I’m also a relationship builder with senior-level client service skills, brand and media strategy.
EducationRyerson Polytechnic University, Toronto (1998 - 2000)
Postgraduate B.A.A. Journalism
McGill University, Montreal (1992 1996)
Undergraduate B.A. English Literature
ExperienceVP, Corporate Affairs (2004 2007, 2008 Present)
The Simmonds Group of CompaniesThe Simmonds Group of Companies (original founder of Clublink) is a consortium of public andprivate entities. The brands I represent focus on: clean technology/renewable energy developmentprojects, safety, consumer electronics and horseracing and gaming.Achievements:
 
Manage 10 clients (seven public: OTCBB, TSXV, CNSX; three private), working with themanagement group and hiring consultants for each entity as the sole marketing andcommunications resource
 
Developed the online presence for seven different clients from inception, aiding in branddevelopment and mark/com strategy
 
Developed proactive investor engagement strategies, introducing/selling senior managementto/on SEO and social media tools and tactics
 
Appointed to the Board of Directors of one of my clients (Gate to Wire Solutions, OTCBB: GWIR)due to my understanding of the sector and the company
 
Rebranded three public companies, orchestrating the name change, trademarking process,and OTCBB and CNSX symbol changesDay-to-day Responsibilities:
 
Develop communications, IR, marketing and brand strategies
 
Research and write communications materials, including media releases, business andmarketing plans, update online (standard websites, blogs and social media) content
 
Counsel clients on a wide range of communication, marketing and PR-related issues
 
Media relations: crisis and relationship management, brand exposure, story pitching
 
Communications Director (2007 2008)
aka Communication Associates, Inc. (www.akacom.com)
Blog:
http://www.mikeconnell.ca
Linkedin:
http://www.linkedin.com/in/michaelconnell
Twitter:
http://twitter.com/themuna

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