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Enterprise Rent a Car

Enterprise Rent a Car

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Published by vamsi3431

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Published by: vamsi3431 on Sep 14, 2009
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06/19/2013

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Enterprise Rent-A-car
Measuring Service Quality
Presented By-AnushaSravyaArchanaSrinivasLohithaVamsiSravan
 
INTRODUCTION
Largest rent-a-car company in U.S.
Founder: Jack Taylor
Enterprise’s St.Louis headquarters
Focus on:customer satisfaction
Service: home-city replacement market
Measures :ESQi (Enterprise ServiceQuality index)
Referral agents:Insurance agents&body-shop managers ,independentcompany
 
ENTERPRISE’S SERVICEQUALITY SURVEY 
INFORMATION:
Customer satisfaction levelsRESEARCH OBJECTIVES:1.Exploratory research:
Problems-lack of better survey response rate &quick response
Solutions- using personal/online/telephonecontact methods & taking large representativesamples.2.Descriptive research: market potential on product& consumers interests are considered .3.Causal research:cause-and-effect relationshis are

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