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Unilever in Brazil

Unilever in Brazil

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Published by bapunswain

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Published by: bapunswain on Sep 14, 2009
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02/24/2013

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Unilever in Brazil
Marketing Strategies for -
 
Group
Aditee Thale
Abhishek Jain
Vishal
Vivek Ganatra
Prachi Ranjan
Satyajeet Sahu
 
Brazil: Overview & Regional Differences
Largest country in South America
170 million people living predominantly in two clusters , Northeast & Southeast.
Per capita income was $4420 in 1996 as compared to $380 in India.
Differences in lifestyle:

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