This project has been made on the topic
awareness , preferences and consumption patterns in the city of Jaipur”
.This project is totally focusing on the consumer behavior towards different typesof Health Insurance Policies, and
as well as consumer‘s awareness, Preference
and consumption patterns. also opinion about the determinants of image of aHealth Insurance in the city of Jaipur. For defining the research problem clearly Ifirstly decided to conduct the research in the area of Health Insurance Industry.As today many Health Insurance Companies are coming in the city, so Ithought of determining the factors influencing image of a Health Insurancesthrough
In this research I need to find out theCharacteristics of variables affecting image of a Health Insurance, so this isdescriptive research.For selecting sample I used non-probability sampling technique in which Iused convenience sampling method becau
se I didn‘t have sufficient time,
money and could not have put lot of efforts. Sample consists of all thosepeople who are above 18 year age in the city of Jaipur.
Sample is of size 200
Interrogation through personal interview has been used as a data collectiontechnique and questionnaire is data collection instrument which is close-ended.After getting these questionnaire filled from respondents I did tabulation.Then I analyzed the tables and reached to conclusion.