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lux

lux

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Published by trideepsahu

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Published by: trideepsahu on Sep 14, 2009
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10/02/2010

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Lunched 1929
Hul brand
Branded in India as beauty soap by film stars
Market share XXXXXXXXXXX
Over 1
1960 went coloured
First model Lila christiani
Intro. As bathroom Soap
Marketed it self by hand wash ,shower gel and cream bath soap
Symbolized as beauty
Over 2
Endorsed top film stars
Chocolate seduction and aromatic glow
Saharukh first male actor
Over 3
Heading :- Packaging
75 years
Pricing
Brand says black is bold
Beauty is not a color or fragrances its an attitude
Over 4
 
Introduction
Lux stands for promise of beauty and glamour as one of India's most trusted personal care brands
Lux soap was launched in India in 1929
 
Lux is the largest personal wash brand in the country with a value share of 15%
Three in every five Indian consumers enjoy the luxurious bathing pleasure of Lux duringthe course of a year ORIGIN OF BRAND LUX
“ Luxury”
Lux first appeared toilet soap in 1925
In1960s, Lux went coloured
First Hollywood great to appear in a Lux commercial
In 1970s, Jayalalitha Featured LuxMARKETING MIX MARKETING MIX PRODUCT MIX PRICING MIX PLACE MIXPROMOTION MIXMARKET SEGMENTATIONDISTRIBUTION NETWORK PARENT COMPANY FINAL CONSUMER RETAILER STOCKIST WHOLESALER/ DISTRIBUTOR ADVERTISING STRATEGY
LUX STAR TRADITION STARTED IN 1934, WITH ACTOR LEENA CHITNIS
BOLLYWOOD FILMSTARS ALSO PROMOTES ITS BEAUTY SOAP
HAR STAR LUCKY STAR OFFER 
LUX CELEBRATING RANGE
CHOCOLATE SEDUCTION
AROMATIC GLOW
LUX WHITE STA BODY WASH
SHAH RUKH KHAN: FIRST INDIAN MALE BRAND AMBASSADER UNIQUE SELLING PROPOSITION
LUX IS A BRAND THAT APPRECIATES BEAUTY AND GLAMOUR 
LUX IS A BEAUTY SOAP OF THE FILM STARS
A DELIGHT TO THE SENSES
LUX CELEBRATES THE INDULGENT RITUAL OF BEAUTIFICATION
LUX IS ALWAYS RELIABLE & TRUSTWORTHYACHIEVEMENTS India's Most Trusted Brand Rank Brand 1 Lux 2 Colgate 3 Rin 4 ThumsUp 5 Dettol 6 Fair & lovely 7 Surf 8 Coca cola 9 Pepsi 10 HorlicksPRESENT & FUTURE PLAN
PENETRATE IN RURAL SEGMENT
INCREASE IN MARKET SHARE
TRAP THE UNTRAPPED CATEGORY

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