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Comp Stratgy Ppt

Comp Stratgy Ppt

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Published by sweeten69

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Published by: sweeten69 on Sep 15, 2009
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12/27/2010

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Marketing Strategy
Hierarchy of goals and objectivesPorter’s Economic Theory of Profits
Barriers to EntryCompetitionSubstitutesCustomersSuppliers
 
Marketing Strategy
Generic Marketing Strategies
Cost LeadershipLower costs of production and distributionDifferentiationUnique product or brandFocusFocus on customer needs in a few segments
 
Marketing Strategy
What business are you in?
Statement of marketing strategyMission statementIndicates product, market scopeShows growth factor Shows differential advantageShows management orientation

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