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Development of Tourism Industry and Infrastructures in Bangladesh

Development of Tourism Industry and Infrastructures in Bangladesh

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Published by: Dr. Mohammad Shamsuddoha on Sep 15, 2009
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04/05/2011

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Development of Tourism Industry and Infrastructures in Bangladesh
SYED AHSANUL ALAM
Associate ProfessorDepartment of Marketing, University of ChittagongChittagong, Bangladesh.
MOHAMMAD SHAMSUDDOHA
Assistant ProfessorDepartment of Marketing, University of ChittagongChittagong, Bangladesh.E-mail:mdsdoha@gmail.com
 
Abstract:
 Bangladesh is a vacationland and it has many facets for local and foreign tourist. Her tourist attractions include archeological sites, historic mosques and monuments, resorts, beaches, picnic spots, forest and wildlife. Bangladesh is a riverine country having attractive panoramicbeauty. There are hills, vales, deep and mangrove forests, rivers and the longest beach in theworld. In this country, the scope of nature based tourism, research based tourism, culture based tourism and eco-tourism is quite evident. In Bangladesh, prospective areas are present,minimum infra-structural arrangement is developing, role of government is now positive, privateand public organizations have come forward side by side to attract the local and foreign tourists,researchers, dignitaries and foreign delegates. Having all the minimum requirements, thetourism industry could not develop adequately. The cracks of problem could not identifyaccurately because of paucity of sufficient number of research and investigations in our country.Out of different problems, the researchers have concentrated their focus to human resourcedevelopment aspect for tourism sector in Bangladesh. It is due to low literacy rate of general people, they cannot communicate with the domestic and foreign tourists significantly. So, thetourists felt discourage to visit repeatedly to the tourist spots. It is not possible to increaseliteracy rate dramatically to develop communicative skill of mass people. The researchers feelthat a group of personnel could be developed on an emergency basis to face the immense need of the tourism industry in Bangladesh. Presently, specialized formal education like bachelor’sdegree, under graduate degree or postgraduate degrees are not available in universities of  Bangladesh on tourism. No specialized training program is being found to develop skilled  personnel in this regard. In some International Hotels, Parjatan Corporation and at private leveltourist agencies very limited scope of on the job training has been developed. This study will facilitate the decision makers to assess the intensity of the problem and to plan accuratemeasures to train and develop a good number of manpower for facing the current need readily.This could benefit the tourism industry in multiple ways. This could change the economic pictureof tourism sector and contribute a big share in the GDP of Bangladesh.
Keywords:
Tourism, Development, Marketing
 
 
Introduction
During the post-Second World War era, tourism demand has rapidly increased and tourism hasbecome a worldwide phenomenon. Not surprisingly, this post-war boom has drawn the attentionof many developing countries, and tourism as one of the growing industries of the worldeconomy has enticed many entrepreneurs and governments of various countries to invest in thetourism industry without proper planning and preparation (Cevat Tosun and Dallen J. Timothy,2001). Tourism is not associated with aristocracy. Today even ordinary persons can afford. With thepassage of time, the tourism has become almost a part of our normal life. In the background of itsgrowing popularity, tourism has become a mass phenomenon. It has grown to such dimensions thatwe consider it an important industry. The promotion of tourism as an industry serves multi-prongedinterest, e.g. protecting our arts and culture, preserving our cultural heritage, interaction of differentreligion, exchange of views, and generation of foreign exchange and so on. It is against thisbackground that albeit global tourism organizations like World Tourism Organization. Pacific AreaTravel Association. International Union of Official Travel Organization etc. have been active indeveloping tourism as an industry. Particularly for the developing countries, the tourism industry isconsidered as a bonanza. The conceptual exposition appears essential to study other dimensions of tourism marketing. The marketing experts opine that tourism marketing is the systemic andcoordinated efforts to optimize the satisfaction of tourism. The tourism marketing is also supposedto be a device to make a possible reorientation in the business policy and overhaul in themanagement concept. Generally speaking, tourism planning has been defined as a process basedon research and evaluation, which seeks to optimize the potential contribution of tourism tohuman welfare and environmental quality (Tosun and Jenkins, 1998). Thus, tourism planningshould relate tourism development to the more equitable distribution of wealth that is one of themain aims of national development planning. In this respect, tourism planning is a component of national development planning and strategy. Moreover, it includes a decision-making processbetween the tourism industry and other sectors of the economy, between various sub-nationalareas and between types of tourism. It requires the integration of the tourism industry into othersectors such as agriculture, industry, transportation and social services (Timothy, 1999). In viewof the aforesaid facts it is right to mention that tourism marketing is an integrated effort to satisfytourists by making available to them the best possible services. It is a device to transform thepotential tourists into actual tourists. It is the safest way to generate demand and expand market.

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