IND IA N F LO RICUL TUR E

FLOWER PO WER

Presented by
Nayan Patel
His tor y

Real iza tion

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 RAY OF SUNSHINE

India is world ’s
lar ge st
acreage under
flo wer
cult ivat io n

 Sec ond lar gest

consumer bas e

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 WITHERED ON THE VINE
 Monop oly of
Holl and, Col umbi a,
Isr ael

 Ind ia export
fl ow er to onl y f ew
co unt ry

 La rg e ma rket is
uncovered

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 NO BED FOR ROSES
 Requ ire go od
infra stru ctu re

 Sto rage an d
tr an spo rt
fac ility

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 SOWING THE SEEDS
 Tax benefi ts , i nco me ta x holi da ys a nd
duty ex em pti ons are of fered.

 The Agr icul tur al and Pr oc ess ed f ood

product s Ex por t Development Au th orit y
(APED A) .

 Relia nce, T ata tea , IT C, and Bha rt i’ s

Fi eldFresh a re p la nni ng t o f ora y i n to
the f low er s ector i n a ma jor wa y.
 INITIATIVES THAT ARE IN THE
PIPELINE
 Mapping the coun try int o spec if ic
flo ri culture zo nes .

 Se tting up Ag ri Expo rt Zone ( as

SE Z)

 Enc oura ging 100% FDIs.

 Se tting up cold chai n.

 CONCLUSION
Compe tit ive a dva ntage can be
created and ret ai ned only by
achievi ng a crit ic al mas s of
pr oduc tio n and our count ry ha s
nat ur al a dva nta ge .

Dr.A bdu l Ka la m sa id, “o ne da y, I

would li ke to s ee India b ecomi ng a
majo r marke t for fl ow er aucti on.”