Barring price wars among the leaders, nothing marked the FMCG sector.
“The King of Good Times” is India’s best-selling beer, and from Mumbai to Delhi, the localsguzzle through millions of bottles annually. But although the brand commands up to 25% of itsdomestic market, unless you’ve visited India or are a part-time connoisseur of curries, you maynot have recognized Kingfisher’s qualities as the perfect accompaniment to a chicken Vindaloo.As my area of interest is marketing,the project was provided to me titled
“Designing & Implementing the market strategy plan for PDW and RC Cola‘Kingfisher’ in Jaipur market.”
So that I can understand and learn the marketing skills in FMCG sector I did my summer internship at “Kingfisher beverages”, Jaipur, under the guidance of Mr. Mayur Tiwari (Regional Sales Manager) and Mr. Pushkar Dwivedi (Area Sales Manager).I am please to work in this esteemed organization.I have tried my best to make this report a reader friendly & also did my level best to fulfill theobjective of the summer training.3