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19213446 Kingfisher Summer Project

19213446 Kingfisher Summer Project

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Published by kiran769

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Published by: kiran769 on Sep 15, 2009
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10/18/2012

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Designing &implementing marketing strategicplan for KingfisherPWD& RC Cola.
 A Study Project Submitted to University of Pune in partial fulfillment of the requirements for the Award of Master’s Degree Course in Business Administration
2008 – 2010Submitted by:Under Guidance:(Devendra kumar) (Prof. Sachin Borgave) 
1
 
C E R T I F I C A T E
This is to certify that the Project Report titled
“Designing &implementingmarketing
 
strategic plan for Kingfisher’s PWD & RC Cola”
in ICE Berg food Ltdis the bonafide work carried out by
Mr. Devendra kumar
, student of MMM II of Sinhgad Institute Of Business Administration & Computer Applications, Lonavala for 
the fulfillment of MMM degree of the University of Pune.
He has worked under our guidance and direction. His Work is found to be satisfactoryand complete in all respect.Director Signature of Guide
Date:Place:
2
 
PREFACE
Barring price wars among the leaders, nothing marked the FMCG sector.
“The King of Good Times” is India’s best-selling beer, and from Mumbai to Delhi, the localsguzzle through millions of bottles annually. But although the brand commands up to 25% of itsdomestic market, unless you’ve visited India or are a part-time connoisseur of curries, you maynot have recognized Kingfisher’s qualities as the perfect accompaniment to a chicken Vindaloo.As my area of interest is marketing,the project was provided to me titled
“Designing & Implementing the market strategy plan for PDW and RC Cola‘Kingfisher’ in Jaipur market.”
So that I can understand and learn the marketing skills in FMCG sector I did my summer internship at “Kingfisher beverages”, Jaipur, under the guidance of Mr. Mayur Tiwari (Regional Sales Manager) and Mr. Pushkar Dwivedi (Area Sales Manager).I am please to work in this esteemed organization.I have tried my best to make this report a reader friendly & also did my level best to fulfill theobjective of the summer training.3

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