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Read this report to learn how to prepare your organization for effective brand management. Use our tools to develop a Brand Scorecard that demonstrates increased Customer-Base Value.
Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with present and future purchases of the same product. This may increase sales by making a comparison with competing products more favorable. It may also enable the manufacturer to charge more for the product.
The value of the brand is determined by the amount of profit it generates for the manufacturer. This results from a combination of increased sales and increased price.
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