Benchmarking your priorities against other Marketing professionals in mid-sized enterprises helps ensure you are focused on the right initiatives, and have the resources you need to be effective.
Marketing organizations in mid-sized enterprises need to go through a major transformation in ideology to achieve business success in the long-term. No longer can results be measured by instincts and trust. Senior marketers must restructure their departments and add key skills to address the challenges of generating demand, driving custom- centricity, and increasing top-line revenues.
Competencies in governance, strategic planning, business analytics, CRM, sales support, channel management, and financial modeling are required. If these capabilities are leveraged efficiently, delivering clear ROI, predictable revenues, and improved resource allocation will be achieved.
Leading organizations are already working to optimize their processes, enabling marketing automation with technology, and developing measurement-reporting systems to provide far greater levels of visibility, accuracy, and effectiveness for the marketing function.
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