Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
7Activity
0 of .
Results for:
No results containing your search query
P. 1
Marketing Priorities for Mid-Sized Enterprises

Marketing Priorities for Mid-Sized Enterprises

Ratings: (0)|Views: 87|Likes:
Published by John Follett

More info:

Published by: John Follett on Sep 16, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

05/11/2014

pdf

text

original

How To Guide
www.demandmetric.com
Call a Principal Analyst:
(866) 947-7744
Marketing Priorities for Mid-Sized Enterprises
Executive Summary:

Benchmarking your priorities against other Marketing professionals in mid-sized enterprises helps ensure you are focused on the right initiatives, and have the resources you need to be effective.

This report will provide you with benchmarks for:
\ue000
Marketing Budget as % Revenue
\ue000
Hottest Marketing Skills
\ue000
Most Urgent Organizational Development Priorities
\ue000
Next Areas for Investment
\ue000
Metrics and Key Performance Indicators
\ue000
Top Measures of Marketing Performance
www.demandmetric.com
Call a Principal Analyst:
(866) 947-7744
2
Table of Contents
Page
Introduction
3
CMO Council Survey Summary
4
CMO Council Survey Key Benchmarks
4
Conclusion
7
www.demandmetric.com
Call a Principal Analyst:
(866) 947-7744
3
Introduction

Marketing organizations in mid-sized enterprises need to go through a major transformation in ideology to achieve business success in the long-term. No longer can results be measured by instincts and trust. Senior marketers must restructure their departments and add key skills to address the challenges of generating demand, driving custom- centricity, and increasing top-line revenues.

Competencies in governance, strategic planning, business analytics, CRM, sales support, channel management, and financial modeling are required. If these capabilities are leveraged efficiently, delivering clear ROI, predictable revenues, and improved resource allocation will be achieved.

Leading organizations are already working to optimize their processes, enabling marketing automation with technology, and developing measurement-reporting systems to provide far greater levels of visibility, accuracy, and effectiveness for the marketing function.

This report will help you benchmark your priorities against other leading
mid-sized enterprises. Specifically, you will learn:
\ue000
Marketing Budget as % Revenue
\ue000
Hottest Marketing Skills
\ue000
Most Urgent Organizational Development Priorities
\ue000
Next Areas for Investment
\ue000
Metrics and Key Performance Indicators
\ue000
Top Measures of Marketing Performance

Activity (7)

You've already reviewed this. Edit your review.
1 hundred reads
adnan68 liked this
Phirum Hay liked this
alimesc liked this
Daniel Kwan liked this
davidpronivel liked this
Vadaga Tanmaie liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->