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Practical Product Management Tools, Techniques and Roadmaps

Practical Product Management Tools, Techniques and Roadmaps

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Published by John Follett

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Published by: John Follett on Sep 16, 2009
Copyright:Attribution Non-commercial

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02/01/2013

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How To Guide
www.demandmetric.com
Call a Principal Analyst:
(866) 947-7744
Product Management Tools, Techniques & Roadmaps
Executive Summary:

This report has been designed to provide practical advice for improving your product management capabilities and for building product roadmaps that guide development resources.

Read this brief 9-page report to learn:
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Importance of Product Management
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Product Management Definition
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The Product Lifecycle Stages
\ue000
Product Management vs. Product Marketing
\ue000
Product Management Roles & Responsibilities
\ue000
Product Management Tools & Techniques
\ue000
Product Roadmap Description
\ue000
Benefits of Product Roadmaps
\ue000
Implementing a Product Roadmap

Read this report to learn how to make product management a core competence that drives competitive advantages in your marketplace and to organize product development initiatives, schedule product feature releases, and create a product roadmap that aligns with your target market segments.

www.demandmetric.com
Call a Principal Analyst:
(866) 947-7744
2
Table of Contents
Page
Importance of Product Management
3
Product Management Definition
3
The Product Lifecycle Stages
4
Product Management vs. Product Marketing
5
Product Management Roles
5
Product Management Tools & Techniques
6
What is a Product Roadmap
7
Benefits of Product Roadmaps
7
Implementing a Product Roadmap
8
Conclusion
9
www.demandmetric.com
Call a Principal Analyst:
(866) 947-7744
3
Importance of Product Management
Product Management Defined

Being market-driven requires organizations to build a strong product management capability. Most organizations struggle to create a role in their business that is exclusively geared towards listening to their market. Those who do, gain a better understanding of what drives VALUE, and incorporate that insight into the product development process.

In a mid-sized organization, it is the job of the CEO to take feedback from each department and drive the product development process. Unfortunately, most CEOs are so busy with meetings, fire fighting,

purchasing, and other important business issues, that they don\u2019t leave
time to adequately manage product development. This results in many
problems.

One approach that is working well for mid-sized enterprises is to introduce a Product Management business leader. This change in organizational structure relieves much of the pressure on the CEO related to product development, and provides an internal representative for customer & prospects.

If you are struggling to make sales, having problems with time-to- market, or need to improve profitability, strongly consider revamping your product management infrastructure.

Product Management is an organizational function dealing with the product planning, development, and marketing, for all product lines, at all stages of the product lifecycle.

Essentially, the role of Product Management is to analyze & identify market problems, quantify opportunity size, and determine risks & costs, to provide business cases to senior management for decision- making. Once approval is given, Product Management is responsible for building the right product for the market, and supporting sales in their efforts.

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