This report has been designed to provide practical advice for improving your product management capabilities and for building product roadmaps that guide development resources.
Read this report to learn how to make product management a core competence that drives competitive advantages in your marketplace and to organize product development initiatives, schedule product feature releases, and create a product roadmap that aligns with your target market segments.
Being market-driven requires organizations to build a strong product management capability. Most organizations struggle to create a role in their business that is exclusively geared towards listening to their market. Those who do, gain a better understanding of what drives VALUE, and incorporate that insight into the product development process.
In a mid-sized organization, it is the job of the CEO to take feedback from each department and drive the product development process. Unfortunately, most CEOs are so busy with meetings, fire fighting,
One approach that is working well for mid-sized enterprises is to introduce a Product Management business leader. This change in organizational structure relieves much of the pressure on the CEO related to product development, and provides an internal representative for customer & prospects.
If you are struggling to make sales, having problems with time-to- market, or need to improve profitability, strongly consider revamping your product management infrastructure.
Product Management is an organizational function dealing with the product planning, development, and marketing, for all product lines, at all stages of the product lifecycle.
Essentially, the role of Product Management is to analyze & identify market problems, quantify opportunity size, and determine risks & costs, to provide business cases to senior management for decision- making. Once approval is given, Product Management is responsible for building the right product for the market, and supporting sales in their efforts.
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