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Preparing for a Website Redesign

Preparing for a Website Redesign

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Published by John Follett

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Published by: John Follett on Sep 16, 2009
Copyright:Attribution Non-commercial

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02/01/2013

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www.demandmetric.com Call a Principal Analyst:(866) 947-7744
How To Guide
Preparing for a Website Redesign
Executive Summary:
This report has been designed to provide practical advice for preparingfor a website redesign project.Read this brief 7-page report to learn how to:
 
Conduct a Website Effectiveness Audit
 
Gain Approval for Website Redesign
 
Define Website Program Requirements
 
Build a Website Program Action Plan
 
Develop your New Website
 
Drive Traffic to your Website
 
Proactively Maintain your WebsiteRead this report to learn how to prepare your organization for effectivewebsite development. Use our tools to develop a Website ProgramAction Plan that meets your requirements.
 
 
www.demandmetric.com Call a Principal Analyst:(866) 947-7744 2
Table of Contents Page
Conduct a Website Effectiveness Audit
3
 Gain Approval for Website Redesign
3
Define Website Requirements
4
Build a Website Program Action Plan
4
 Develop your New Website
5
 Drive Traffic to your Website
6
 Proactively Maintain your Website
7
 Conclusion
7
 
 
 
www.demandmetric.com Call a Principal Analyst:(866) 947-7744 3
Conducting a Website Effectiveness AuditGain Approval for Website Redesign
Over 70% of mid-sized organizations are currently involved in a websiteredesign initiative, or have one planned for this year. Before you go toyour CFO to get some budget for this program, conduct a brief websiteeffectiveness audit to build the need.
Step 1 - Evaluate Internal Web Capabilities
: use our
 to identify your strengths, weaknesses, opportunities,and threats, when it comes towebsite program effectiveness. 
Step 2 - Conduct an Industry Analysis
: determine if there is ageneral trend in your industry regarding website design anddevelopment. Document your insights with our
 and 
. 
Step 3 - Perform a Competitive Website Audit
: learn website designbest practices by reading our
,then perform a
,and insertyour results into our 
. 
Step 1 - Identify Key Success Factors
: it is critical that youunderstand, and document any risks and contingencies for this project.Use our
 to start the process of building asound, conservative business case.
Step 2 - Build Website Program Charter
: use our
 to document project purpose, scope, and plan. Your projectplan should include start date, anticipated end date, project team,communications plan, deliverables, and milestones.
Step 3 - Create Website Program Business Case
: use our 
 to outline the qualitative/quantitative benefits ascompared to the costs and risks of the initiative.
Step 4 - Achieve Approval for Website Program
: use your
 to sell this idea internally to senior management.

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