Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1
Preparing for a Website Redesign

Preparing for a Website Redesign

Ratings: (0)|Views: 1,747|Likes:
Published by John Follett

More info:

Published by: John Follett on Sep 16, 2009
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less





www.demandmetric.com Call a Principal Analyst:(866) 947-7744
How To Guide
Preparing for a Website Redesign
Executive Summary:
This report has been designed to provide practical advice for preparingfor a website redesign project.Read this brief 7-page report to learn how to:
Conduct a Website Effectiveness Audit
Gain Approval for Website Redesign
Define Website Program Requirements
Build a Website Program Action Plan
Develop your New Website
Drive Traffic to your Website
Proactively Maintain your WebsiteRead this report to learn how to prepare your organization for effectivewebsite development. Use our tools to develop a Website ProgramAction Plan that meets your requirements.
www.demandmetric.com Call a Principal Analyst:(866) 947-7744 2
Table of Contents Page
Conduct a Website Effectiveness Audit
 Gain Approval for Website Redesign
Define Website Requirements
Build a Website Program Action Plan
 Develop your New Website
 Drive Traffic to your Website
 Proactively Maintain your Website
www.demandmetric.com Call a Principal Analyst:(866) 947-7744 3
Conducting a Website Effectiveness AuditGain Approval for Website Redesign
Over 70% of mid-sized organizations are currently involved in a websiteredesign initiative, or have one planned for this year. Before you go toyour CFO to get some budget for this program, conduct a brief websiteeffectiveness audit to build the need.
Step 1 - Evaluate Internal Web Capabilities
: use our
 to identify your strengths, weaknesses, opportunities,and threats, when it comes towebsite program effectiveness. 
Step 2 - Conduct an Industry Analysis
: determine if there is ageneral trend in your industry regarding website design anddevelopment. Document your insights with our
Step 3 - Perform a Competitive Website Audit
: learn website designbest practices by reading our
,then perform a
,and insertyour results into our 
Step 1 - Identify Key Success Factors
: it is critical that youunderstand, and document any risks and contingencies for this project.Use our
 to start the process of building asound, conservative business case.
Step 2 - Build Website Program Charter
: use our
 to document project purpose, scope, and plan. Your projectplan should include start date, anticipated end date, project team,communications plan, deliverables, and milestones.
Step 3 - Create Website Program Business Case
: use our 
 to outline the qualitative/quantitative benefits ascompared to the costs and risks of the initiative.
Step 4 - Achieve Approval for Website Program
: use your
 to sell this idea internally to senior management.

Activity (25)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
ankaa1080 liked this
nc_xr650 liked this
David Cutter liked this
Scott liked this
Cheryl Pabich liked this

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->