Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
18Activity
0 of .
Results for:
No results containing your search query
P. 1
Business Level Strategies

Business Level Strategies

Ratings: (0)|Views: 418|Likes:
Published by msantoshr15
BUSINESS LEVEL STRATEGIES FOE MBA STUDENTS
BUSINESS LEVEL STRATEGIES FOE MBA STUDENTS

More info:

Categories:Types, Research
Published by: msantoshr15 on Sep 16, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

03/25/2013

pdf

text

original

 
Business Level – CompetitiveStrategies
Cost Leadership
Differentiation Strategy
Focus markets – region, product-line, buyer groups
 
Porter’s Model of CompetitiveAdvantage
CompetitiveScopeCompetitive Advantage
LOWER COSTDIFFERENTIATION
BroadTarget
Cost Leadership
Nirma; Wall-mart; Toyota
Differentiation
(brand, quality,ProductReliability,service,distribution)HUL, Xerox,HDFC
NarrowTarget
Cost Focus
Anchor, ‘T’casettes, AyurHerbal
 
DifferentiationFocus
Rolls Royce;Titan JewelryWatch
 
Porter's 5 Forces Model
Rivalry
– Competitors are likely to avoid aprice war.
Customers
Powerful customers can driveaway your cost-inefficientcompetitors.
Suppliers
Cost leaders are able to absorbgreater price increases
Entrants
Low cost leaders create barriersto market entry.
Substitutes
Low cost leaders canwithstand pressure of substitutes.

Activity (18)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
tony_nj liked this
rajalashmi_a liked this
sunils87 liked this
Riken Tandel liked this
mohitwadhwa31 liked this
akwankye liked this
vibhortulsyan liked this
rraakesh liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->