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Value Chain Analysis

Value Chain Analysis

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Published by metta meindita

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Published by: metta meindita on Sep 16, 2009
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11/07/2012

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www.fe.uajy.ac.idwww.fe.uajy.ac.id
Prodi Akuntansi FE UAJYProdi Akuntansi FE UAJY
Bab 11VALUE CHAIN ANALYSIS
 
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www.fe.uajy.ac.idwww.fe.uajy.ac.id
Prodi Akuntansi FE UAJYProdi Akuntansi FE UAJY
Value Chain Analysis
(concerned with the
focus
of Cost Management efforts)
Strategic View
– a linked set of value-creatingactivitiesfrom basicraw material sources to thefinal consumer.External focus identifies places inactivity chain to enhance customer value or reducecosts in order to achieve sustainablecompetitiveadvantage.
 internal and external linkage
Conventional View
– a linked set of value-creatingactivitiestaking placewithin the boundariesof an organization. Objective is tomaximize value added, i.e., the difference betweensales and purchases.
internal linkage
 
 3
www.fe.uajy.ac.idwww.fe.uajy.ac.id
Prodi Akuntansi FE UAJYProdi Akuntansi FE UAJY
Definisi
Michael Porter: “Competitive Advantage: Creating andSustaining Superior Performance (1985)
Analisa mata rantai menjelaskanaktivitas-aktivitas yang terjadidalam dan sekitar organisasidanmenghubungkannya denganposisi kompetitifsuatuorganisasi dalam bisnis
Analisa yang menentukan nilai yang dapatditambahkan setiap aktivitas pada produk/jasa yangdihasilkan perusahaan
Analisa yang memerinci suatu organisasi menjadiserangkaian “value generating activities” yang dapatdikembangkan guna menciptakan keunggulankompetitif perusahaan

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