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“Tweet My Time” To Debut at 30th Anniversary Nationwide
Better Health Columbus Marathon
(Columbus, OH) For the first time in a running or wal...
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“Tweet My Time” To Debut at 30th Anniversary Nationwide
Better Health Columbus Marathon
(Columbus, OH) For the first time in a running or walking event, a participant’s progress can be
automatically tweeted at various splits along the course of the 30th anniversary Nationwide Better
Health Columbus Marathon on Sunday, Oct. 18.
The application is called “Tweet My Time” and has been developed for the Nationwide Better
Health Columbus Marathon by Huber+Co. Interactive, the event’s Web site design firm.
“This is the first time that participants will be able to automatically tweet out their times to their
followers without taking their mind off their race,” said Scott Weaver, Nationwide Better Health
Columbus Marathon Race Director. “We’re a long-standing racing tradition, and as a result, we’re
always looking for ways to offer participants more value and excitement. We are thrilled that our
partners at Huber+Co. developed this application in time for the 30th anniversary event.
The program works through synchronizing with the ChampionChip timing device that each
registered athlete will wear on Race Day to record his or her time. Many races have an automatic
text mechanism that sends text updates to people who register for them, but those come at a price
– either to the participant or to the event. Tweet My Time is a free application.
Tweet My Time will automatically post an update to participants’ Twitter status at five different
checkpoints along the full marathon course – the start, 10K, half marathon, 20K and finish.
Additionally, the updates will include the athlete’s progress and estimated finish time; participants
also have the option to post selective Twitter updates to FaceBook.
In order to participate in this free service, registered participants in the Nationwide Better Health
Columbus Marathon can simply register at TweetMyTime.com or at columbusmarathon.com and
their registration will be verified (this may take up to 48 hours). The program will then kick in as
soon as they cross the start line on Race Day, Oct. 18.
About Huber+Co.
Through communication strategy, design and development, social media toolsets, or the training
necessary for tactical implementation, the team at huber+co. interactive translates its clients
business objectives into actionable, interactive strategies to foster multi-dimensional
conversations between them and their consumers, providing them with an enhanced brand
awareness we call Total Internet PresenceSM.
About Nationwide Better Health Columbus Marathon
The 30th Anniversary Nationwide Better Health Columbus Marathon will be held on Oct. 18 and
is on pace to sell out at 15,000 total participants in the full, the ½ marathon and the 5K events.
The Nationwide Better Health Columbus Marathon, a member of Running USA, was one of the
25 largest marathons in the United States in 2008. For more information or to register, please visit
the Nationwide Better Health Columbus Marathon’s Web site at www.columbusmarathon.com.
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