Aggressive marketing by the auto finance companies have also played a significant role in boosting automobile demand, especially from the population in the middle income group.If Automobile companies have been showing poor growth rates, can the two-wheeler industry befar behind? The two-wheeler segment of the industry had been bucking the normal trendsexhibited by the automobile industry for the past few years.But it appears that the time has come for this segment to align itself with the overall industrygrowth. The growth in two-wheeler sales has been quite steady over the past eight years and rightnow, there is no reason to expect an upturn. The overall sales growth rates appear to have beencapped. There, in fact, could be a spiel for a fall in growth in penetration levels after a decade of steady growth.The hybrid bike is a massive change agent. It has the ability to transform how people get around, positively affects people’s health and improves livability in congested and dense urban areas.IBS wants to make bikes accessible to as many people as possible, produce a bike that does lessharm in the manufacturing process from a social and environmental perspective and lasts a longtime in both durability and functionality.Does the world need another bike brand? Only if that brand focuses on improving the poor socialand environmental sustainability practices the industry-at-large engages in. It also needs brandsthat are focused on bringing value driven bike to everyone rather than focusing on only general“petrol driven bike” buying customers.The industry has been slow in responding to trends in general consumer preferences: new modelsof distribution, demand for sustainable business practices and value driven pricing. Established brands are encumbered by business models that make it difficult to capitalize on these trendsconcurrently or actively choose to continue to market, price and deliver in the same way, despiteslow to negative growth at a time when bike sales should be increasing.
Nature of the Product
A newly manufactured advanced bike with new and advancedfeatures.