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Developing a New PRODUCT --(a New Hybrid Bike =FUSION)

Developing a New PRODUCT --(a New Hybrid Bike =FUSION)

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Published by saurabh
any one aspiring to develop a new product such as a new bike has to frame a strategy (marketing, product introduction in the market etc.) to have a long term profitability for the organization.
any one aspiring to develop a new product such as a new bike has to frame a strategy (marketing, product introduction in the market etc.) to have a long term profitability for the organization.

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Published by: saurabh on Sep 16, 2009
Copyright:Traditional Copyright: All rights reserved


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Fusion: The future is here
Faculty: S.C SwainSubmitted by-
Saurabh Singh
Automobile is one of the largest industries in global market. Being the leader in productand process technologies in the manufacturing sector, it has been recognized as one of the driversof economic growth. During the last decade, well directed efforts have been made to provide anew look to the automobile policy for realizing the sector's full potential for the economy.
Aggressive marketing by the auto finance companies have also played a significant role in boosting automobile demand, especially from the population in the middle income group.If Automobile companies have been showing poor growth rates, can the two-wheeler industry befar behind? The two-wheeler segment of the industry had been bucking the normal trendsexhibited by the automobile industry for the past few years.But it appears that the time has come for this segment to align itself with the overall industrygrowth. The growth in two-wheeler sales has been quite steady over the past eight years and rightnow, there is no reason to expect an upturn. The overall sales growth rates appear to have beencapped. There, in fact, could be a spiel for a fall in growth in penetration levels after a decade of steady growth.The hybrid bike is a massive change agent. It has the ability to transform how people get around, positively affects people’s health and improves livability in congested and dense urban areas.IBS wants to make bikes accessible to as many people as possible, produce a bike that does lessharm in the manufacturing process from a social and environmental perspective and lasts a longtime in both durability and functionality.Does the world need another bike brand? Only if that brand focuses on improving the poor socialand environmental sustainability practices the industry-at-large engages in. It also needs brandsthat are focused on bringing value driven bike to everyone rather than focusing on only general“petrol driven bike” buying customers.The industry has been slow in responding to trends in general consumer preferences: new modelsof distribution, demand for sustainable business practices and value driven pricing. Established brands are encumbered by business models that make it difficult to capitalize on these trendsconcurrently or actively choose to continue to market, price and deliver in the same way, despiteslow to negative growth at a time when bike sales should be increasing.
Nature of the Product
A newly manufactured advanced bike with new and advancedfeatures.
Fusion hybrid bike; feel the powerof 2 “electric power + hydrogen”

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