

CUNY Graduate School of Journalism

•

Project Website: newsinnovation.com

95

Survey Results:

For-Profit Websites



CUNY Graduate School of Journalism

•

Project Website: newsinnovation.com

96

Survey Results: For-Profit Sites

Aggregated data from 81 websites

1.Howoftenisyoursiteupdated?

#AnswerResponse%1Multipletimesdaily5769%2Daily1518%3Multipletimesweekly911%4Weekly22%5Monthly00%Total83100%

2.AdvertisingInformationTotaladvertisingrevenue(averagemonthly)?

#AnswerResponse%8NONE1114%1$1‐$4993644%2$500‐$99945%3$1,000‐$1,999911%4$2,000‐$4,999911%5$5,000‐$9,99956%6$10,000‐$14,99922%7$15,000ormore56%Total81100%



CUNY Graduate School of Journalism

•

Project Website: newsinnovation.com

97

3.BreakdownofAdvertisingAdbanner/displayrevenue(averagemonthly)?

#AnswerResponse%8NONE912%1$1‐$4993546%2$500‐$99968%3$1,000‐$1,999912%4$2,000‐$4,99968%5$5,000‐$9,99945%6$10,000‐$14,99934%7$15,000ormore45%Total76100%

4.Whattypesofadsdoyousell?

#AnswerResponse%1Time‐based(e.g.weekly,monthly)5066%2Sponsorship3343%4CPM‐based3445%3Other2330%OtherAmazonAssociatesI'mpartoftwoblognetworks,BlogHer&BostonBlogsAdNetwork.I'mlookingforindividualsponsors,butithasnotworkedout.emailnewsletter,RSSfeed,mobileblogvertorial,eNewsletter,contest/eventsponsorshipCPCbasedtextlinksYouwouldhavetotalktoTienMaoatGothamistforthisinformation.Email,iPhoneFreePR/Adsfornonprofits