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New Business Models for News survey results - Not-for-Profit

New Business Models for News survey results - Not-for-Profit

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Published by newbiznews
Details on the survey results from not-for-profit companies.
Details on the survey results from not-for-profit companies.

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Published by: newbiznews on Sep 17, 2009
Copyright:Attribution Non-commercial

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05/11/2014

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 CUNY Graduate School of Journalism
Project Website: newsinnovation.com
110
 
Survey Results:
Not-for-Profit Websites
 
 CUNY Graduate School of Journalism
Project Website: newsinnovation.com
111
Survey Results: Not-for-Profit Sites
Aggregated data from 30 websites
1.Howoftenisyoursiteupdated?
#AnswerResponse%1Multipletimesdaily1447%2Daily827%3Multipletimesweekly413%4Weekly13%5Monthly310%Total30100%
2.Doesyoursiteacceptadvertising?
#AnswerResponse%1Yes1757%2No1343%Total30100%
3.AdvertisingInformationTotaladvertisingrevenue(averagemonthly)?
#AnswerResponse%8NONE529%1$1$499847%2$500$99916%3$1,000‐$1,99900%4$2,000‐$4,99916%5$5,000‐$9,99900%6$10,000‐$14,99916%7$15,000ormore16%Total17100%
 
 CUNY Graduate School of Journalism
Project Website: newsinnovation.com
112
4.BreakdownofAdvertisingAdbanner/displayrevenue(averagemonthly)?
#AnswerResponse%8NONE529%1$1$499953%2$500$99900%3$1,000‐$1,99900%4$2,000‐$4,99916%5$5,000‐$9,99916%6$10,000‐$14,99900%7$15,000ormore16%Total17100%
5.Whattypesofadsdoyousell?
#AnswerResponse%1Time‐based(e.g.weekly,monthly)956%2Sponsorship744%4CPMbased638%3Other638%OtheraffiliatewillacceptadsReal‐timeads,basedonRSSfeeds,soldweeklymostlytradeswedon'tputalotofeffortintogettingrevenue

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