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CUNY Graduate School of Journalism

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Project Website: newsinnovation.com

110

Survey Results:

Not-for-Profit Websites



CUNY Graduate School of Journalism

•

Project Website: newsinnovation.com

111

Survey Results: Not-for-Profit Sites

Aggregated data from 30 websites

1.Howoftenisyoursiteupdated?

#AnswerResponse%1Multipletimesdaily1447%2Daily827%3Multipletimesweekly413%4Weekly13%5Monthly310%Total30100%

2.Doesyoursiteacceptadvertising?

#AnswerResponse%1Yes1757%2No1343%Total30100%

3.AdvertisingInformationTotaladvertisingrevenue(averagemonthly)?

#AnswerResponse%8NONE529%1$1‐$499847%2$500‐$99916%3$1,000‐$1,99900%4$2,000‐$4,99916%5$5,000‐$9,99900%6$10,000‐$14,99916%7$15,000ormore16%Total17100%

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CUNY Graduate School of Journalism

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Project Website: newsinnovation.com

112

4.BreakdownofAdvertisingAdbanner/displayrevenue(averagemonthly)?

#AnswerResponse%8NONE529%1$1‐$499953%2$500‐$99900%3$1,000‐$1,99900%4$2,000‐$4,99916%5$5,000‐$9,99916%6$10,000‐$14,99900%7$15,000ormore16%Total17100%

5.Whattypesofadsdoyousell?

#AnswerResponse%1Time‐based(e.g.weekly,monthly)956%2Sponsorship744%4CPM‐based638%3Other638%OtheraffiliatewillacceptadsReal‐timeads,basedonRSSfeeds,soldweeklymostlytradeswedon'tputalotofeffortintogettingrevenue