Description

SEO for Marketers

Is SEO a core competency or simply a marketing tactic? Most organizations would describe it as the latter. This white paper will explore why SEO should now be considered a core competency that should be married to your marketing programs as well as explain ways to integrate SEO into three areas of your marketing mix: brand, content and social media. While exploring SEO integration with paid search and PR are also appropriate to discuss, this whitepaper will stay limited to brand, content, and social media.

Topics Covered In This White Paper

-Integrating SEO
-SEO Is Now a Core Competency
-Branding and SEO
-Your Content Is Your SEO
-Marry Your Social Media and SEO