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Pricing of Telecommunication Services

Pricing of Telecommunication Services

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Published by Marcus

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Published by: Marcus on Sep 17, 2009
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09/06/2010

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PRICING OF TELECOMMUNICATION
 
India’s main players in the telecommunication field are Vodafone,Airtel, BSNL, IDEA, MTNL, Reliance, Tata and many more. Due to theever burgeoning telecom market, these service providers havestarted offering competitive rates for long distance calls, competitiverate plans and great discounts. Service providers like Airtel,Vodafone, Reliance and a few others have started tying up withmany mobile companies by offering a mobile phone along with theirservice at a discounted rate. Most service providers have tie-upswith market leaders like Nokia, Samsung and Sony Ericsson, as theyhave a much larger market and resale value, making them verypopular in the Indian market.Due to the growing need for mobile phones, it’s no wonder thatservice providers are going all out to capture, as much market spaceas they can. In the 2nd Awaaz Consumer Awards, held on July 18th2006, BSNL and Airtel walked away with the most preferred landlineand cellular service provider brand, respectively.
INTRODUCTION TOORGANIZATIONINDUSTRY PROFILE
 
 
HISTORY OF TELECOMMUNICATION IN INDIA Telephony introduced in India in1882. Today the total number of telephones in the country crossed the 100 million mark in April2005 and the total numbers of telephone subscribers havereached 218.05 million at the end of May 2007 as compared to211.76 million in April 2007. The overall tele-density hasincreased to 19.26 in May 2007 as compared to 18.74 in April2007. In the wireless segment, 6.57 million subscribers havebeen added in May 2007 while 6.11 million subscribers wereadded in April 2007. The total wireless (GSM, CDMA & WLL (F))subscribers’ base is 177.79 million now. The wire line segmentsubscriber base stood at 40.26 million with a decline of 0.28million in May 2007.

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