India’s main players in the telecommunication field are Vodafone,Airtel, BSNL, IDEA, MTNL, Reliance, Tata and many more. Due to theever burgeoning telecom market, these service providers havestarted offering competitive rates for long distance calls, competitiverate plans and great discounts. Service providers like Airtel,Vodafone, Reliance and a few others have started tying up withmany mobile companies by offering a mobile phone along with theirservice at a discounted rate. Most service providers have tie-upswith market leaders like Nokia, Samsung and Sony Ericsson, as theyhave a much larger market and resale value, making them verypopular in the Indian market.Due to the growing need for mobile phones, it’s no wonder thatservice providers are going all out to capture, as much market spaceas they can. In the 2nd Awaaz Consumer Awards, held on July 18th2006, BSNL and Airtel walked away with the most preferred landlineand cellular service provider brand, respectively.
INTRODUCTION TOORGANIZATIONINDUSTRY PROFILE