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Published by varun19aug

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Published by: varun19aug on Sep 17, 2009
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Meaning of Morale
“Morale is the capacity of a group of people to pull together persistently in pursuit of common purpose.” These definitions reveal that morale is the degree of enthusiasm andwillingness with which the members of a group work to perform their assignments.Morale represents a composite of feelings, attitudes and sentiments that contribute togeneral feelings of satisfaction. It is a state of mind and spirit affecting willingness towork, which in turn, affects organizational and individual objectives. It shapes the climateof an organization.
Nature of Morale
Morale represents the collective attitudes of the workers. High morale represents anattitude of satisfaction with desire to continue in and willingness to strive for the goals of the group. It is manifestation of direct and direct satisfaction, sense of contentment andneed fulfillment through work. Morale is both an individual and a group phenomenon. Inthe latter case, high morale is reflected in good team work and team spirit. Under conditions of high morale, workers have few grievances, frustrations and complaints;they are clear about the goals—individual and organizational and area satisfied withhuman relations in the organization.Morale is multi-dimensional in nature in the sense that it is a complex mixture of severalelements. It recognizes the influences of job situation on attitudes of individuals and alsoincludes the role of human needs as motivational forces. Morale is mostly regarded as along term phenomenon. Raising morale to a high level and maintaining it is a long-runand continuous process which can’t be achieved through short-run measures such asgimmicks, contests or one-shot actions.
Importance of Morale
Morale of employees must be kept high to achieve the following benefits:i)Willing cooperation towards objectives of the organization.ii)Loyalty to the organization and its leadership or management.iii)Good discipline i.e., voluntary conformity to rules and regulations.iv)High degree of employees’ interest in their jobs and organization.v)Pride in the organization.vi)Reduction of rates of absenteeism and labour turnover.
Indicators of Low Morale
Low morale indicates the presence of mental unrest. The mental unrest not only hampers production but also leads to dissatisfaction of the employees. Low morale exists whendoubt and suspicion are common and when individuals are depressed and discouragedi.e., there is a lot of mental tension. Such a situation will have the following adverseconsequences:
i)High rates of absenteeism and labour turnover.ii)Excessive complaints and grievances.iii)Frustration among the workers.iv)Friction among the workers and their groups.v)Antagonism towards leadership of the organization.vi)Lack of discipline.
Measurement of Morale
1.Observation of employees’ attitude and behaviour 2.Attitude or Morale survey3.Use of morale indicators4.Use of suggestion boxes
Building of High Morale
Fair Remuneration
: Considering the nature of job, cost of living and pay scales of other companies, the wage structures should be properly evaluated, since this is themost important factor affecting the employee morale. The basic and incentive pay plans should not only be fair, but should also bear fair relationship among themselves.ii)
Incentive System
: There should be a proper incentive system in the organization toensure monetary and non-monetary rewards to the employees to motivate them.iii)
Congenial Working Environment
: The conditions under which workers are made towork should be congenial for their mental and physical well-being. Adequate provision of light, air, safety, sanitation and cleanliness, noise prevention, smoke andfumes clearance, should be made for physical and mental comfort and satisfaction.The rest rooms, recreation facilities, canteen and cafeteria, gardening, medical, firstaid and such other facilities may help in boosting the employee morale.iv)
Job Satisfaction
: The employees should be properly placed on the jobs according totheir merits, aptitudes, interests and capabilities. A well placed employee takes prideand interest in his work and feels satisfied.v)
Two-way Communication
: There should be two-way communication between themanagement and the workers as it exercises a profound influence on morale. Theworkers should be kept informed about the organization policies and programmesthrough conferences, bulletins and informal discussion with the workers. Workersshould be allowed to ask questions and satisfy themselves about their doubts.vi)
: There should be proper training of the employees so that they may do their work efficiently and avoid frustration. When the workers are given training, they get psychological satisfaction as they feel that management is taking interest in them.vii)
Workers’ Participation
: There should be industrial democracy in the organization.Management should allow workers’ participation in management. Whenever a change

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