About the Authors
is vice president at The Conservation Company, a management consulting firmwith offices in New York, Philadelphia, and Chicago that provides strategic planning, programdesign and evaluation, organizational assessment and development, and board developmentservices to nonprofit organizations and philanthropies. He has extensive experience workingwith arts organizations. His recent clients include the National Endowment for the Arts,the Association of Performing Arts Presenters, The New York Foundation for the Arts,Massachusetts Cultural Council, Poets House, Studio in a School, Brooklyn Public Library,and the Wallace-Reader’s Digest Funds. He received his master’s degree in Public and PrivateManagement from Yale School of Management and a bachelor of arts degree from HarvardUniversity.
Marcelle Hinand Cady
is an independent management consultant with significant experience instrategic and program planning, evaluation, documentation, and audience development. She hasworked with a range of clients, including the Delaware Museum of Natural History, LincolnCenter, and the Association of Performing Arts Presenters. Previously she was on the programstaff of the Wallace-Reader’s Digest Funds and is currently project coordinator of the FordFoundation’s New Directions/New Donors for the Arts initiative. From 1997 to 2000 she was theproject director of the Audiences for Literature Network and oversaw the audience developmentplanning processes of the eight organizations participating in that project. She received a master’sdegree in Fine Arts from Brown University and a bachelor of arts degree from Skidmore College.
We owe a special debt to Susan Sully, who led the planning process for several of the organiza-tions featured in these pages and helped develop the conceptual framework for this handbook.Richard Mittenthal, Christine Korinedes, and other colleagues at the Conservation Company alsoprovided guidance and made significant contributions. Many thanks also to the Association of Performing Arts Presenters, particularly Suzanne Callahan, consultant; Sandra Gibson, presidentand chief executive officer; Susie Farr, former executive director; Kenneth C. Fischer, boardmember; and Huong Vu, grants manager, Cultural Participation Programs.We are grateful to the following presenters interviewed as part of the research for this hand-book, all of whom generously shared their wisdom and lessons: Elise Bernhardt, The Kitchen,New York, NY; Tom Borrup, Intermedia Arts, Minneapolis, MN; Kim Chan, WashingtonPerforming Arts Society, Washington, DC; Wallace Chappell, Hancher Auditorium, Iowa City,IA; Aviva Davidson, Dancing in the Streets, New York, NY; Ellis Finger, Lafayette College,Williams Center, Easton, PA; Kenneth C. Fischer, University Musical Society, Ann Arbor, MI;Kenneth J. Foster, University of Arizona, Tucson, AZ; Bau Graves, Center for Cultural Exchange,Portland, ME; Susan Hartnett, Boston Center for the Arts, Boston, MA; Colleen JenningsRoggensack, Arizona State University, AZ; Timothy Lloyd, CITYFOLK, Dayton, OH; ArnieMalina, Flynn Center for the Performing Arts, Burlington, VT; Shannon Snead, Bill T. Jones/Arnie Zane Dance Company, New York, NY; and Laurie Uprichard, Danspace Project,New York, NY.Special thanks, too, to the organizations that make up the Audiences for Literature Network,which provided a test market for the planning strategies described in this handbook: Jean Trebbi,Florida Center for the Book, Ft. Lauderdale, FL; Michael Warr, The Guild Complex, Chicago, IL;Ed Taylor and Debora Ott, just buffalo, Buffalo, NY; Linda Myers, The Loft, Minneapolis, MN;Nancy Pearl, Washington Center for the Book, Seattle, WA; Anne Kingsbury, Woodland PatternBook Center, Milwaukee, WI; Joe Flaherty, Writer & Books, Rochester, NY; and Al Lefcowitz,The Writer’s Center, Bethesda, MD. Elise Paschen of the Poetry Society of America, CorbySkinner of the Writer’s Voice at the YMCA of Billings, and Lee Ellen Bricetti of Poets House alsohelped us develop case studies about their organizations for this handbook.
This book was made possible by funding from the Wallace-Reader’s Digest FundsEdited by Linda RobertsDesigned by Todd Michael Bushman / www.enlivendesign.com© 2001 Wallace-Reader’s Digest Funds