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Miopia em Marketing Digital

Miopia em Marketing Digital

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Slides da Palestra que proferi na Semana de Comunicação na PUC em 17/09/09 sobre o tema Miopia em Marketing Digital.
Slides da Palestra que proferi na Semana de Comunicação na PUC em 17/09/09 sobre o tema Miopia em Marketing Digital.

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Published by: João Carlos Caribé on Sep 18, 2009
Copyright:Attribution Non-commercial

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11/30/2012

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Miopia em Marketing Digital
João Carlos Caribécaribe@entropia.blog.br
 
O nome da coisa
Marketing digital é muito abrangenteMarketing de mídias interativas ?Marketing de mídias sociais ?Webmarketing não pelo amor de Deus!
 
Miopia em Marketing
Um clássico de Theodore LevittIndústria de petróleo? Não! Energia!Ferrovia ? Não! Transportes!

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