GeneralFlyCoarseSeaTackle

Guide’s Diary

There’s a fne line between selling the fshing and giving yourclients realistic expectations, says

Jim Hendrick

. A goodguide will try to strike that balance.

hilst creating articles or magazines I try to portray Ireland in a very positive light.I do this by making the most interestingphotographs that I can, not only o thesh but o the people who are shing with me and also the environment and time in which they nd themselves. Tere are many things other than shingthat make any trip to Ireland worthwhile, and its importantor me to remember that when I’m out there. Not only amI looking to capture that ‘trophy’ moment, but I’m alsohoping to record the inuences that are shaping peoplesexperiences o the country in which they are investing a loto personal time. Te more that I do this it becomes moreobvious there are times when I don’t see what visitors marvelat or appreciate and I nd mysel missing the moment orthem. It’s possible to see the same thing so many times thatyou don’t appreciate it any more.I am always conscious that over-selling a productcould have a negative impact on any business, especially ashing guiding service. Te Wexord environment doesn’tpossess dramatic, jaw-dropping scenery. It doesn’t havethe ruggedness or sense o wilderness that you get on the west coast. It doesn’t have outstanding architecture. What Wexord does have is a multiplicity o dierent smallerenvironments that are much more complex and which

‘IT’S POSSIBLE TO SEE THESAME THING SO MANY TIMES THAT YOU DON’T APPRECIATE IT ANY MORE.’

Irish Angler

October 2009

I must go down to thesea again.