Top 100 Global Brands by value 2009

Rank 2009 Brand BV 09 ($m)

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BV 08 ($m)

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1 = Google 100.04 86.062 1 Microsoft 76.25 70.893 1 Coca-Cola 67.63 58.214 2 IBM 66.62 55.345 3 McDonald's 66.58 49.56 1 Apple 63.11 55.217 -2 China Mobile 61.28 57.238 -6 GE (General Electric) 59.79 71.389 2 Vodafone 53.73 36.9610 = Marlboro 49.46 37.3211 2 Wal-Mart 41.08 34.5512 6 ICBC 38.06 2813 -4 Nokia 35.16 43.9814 -2 Toyota 29.91 35.1315 UPS 27.84 30.4916 35 BlackBerry 27.48 13.7317 -1 HP 26.75 29.2818 -1 BMW 23.95 28.0219 10 SAP 23.62 21.6720 3 Disney 23.11 23.7121 4 Tesco 22.94 23.2122 8 Gillette 22.92 21.5223 4 Intel 22.85 22.0324 7 China Construction Bank 22.81 19.625 1 Oracle 21.44 22.926 35 Amazon 21.29 11.5127 5 Bank of China 21.19 19.4228 27 AT&T 20.06 12.0329 Louis Vuitton 19.4 18.4530 5 HSBC 19.08 18.4831 New Pampers 18.95 N/A32 New Nintendo 18.23 N/A33 -11 Cisco 17.97 24.134 -1 Verizon Wireless 17.71 19.235 -7 Porsche 17.47 21.7236 New Visa 16.35 N/A37 -16 Wells Fargo 16.23 24.7438 10 Banco Santander 16.04 14.5539 6 NTT DoCoMo 15.78 15.0540 -4 Mercedes 15.5 18.0441 -27 Bank of America 15.48 33.0942 -1 Dell 15.42 15.2943 6 Accenture 15.08 14.1444 -5 Pepsi 15 15.4Rank2008

45 -7 L'Oreal 14.99 16.4646 -26 American Express 14.96 24.8247 -3 Carrefour 14.96 15.0648 -14 RBC 14.89 1949 -34 Citi 14.61 30.3250 -13 Honda 14.57 16.6551 -4 Siemens 13.56 14.6752 18 Budweiser 13.29 10.8453 -3 Orange 13.24 14.0954 11 Ebay 12.97 11.255 22 BBVA 12.55 9.4656 15 Colgate 12.4 10.5857 -11 Target 12.25 14.7458 8 H&M 12.06 11.1859 -6 Nike 12 12.560 13 Subway 11 10.3461 New TD 10.99 N/A62 26 Movistar 10.91 8.1263 20 T-Mobile 10.86 8.9464 New Wrigley's 10.84 N/A65 30 Auchan 10.59 7.1566 -14 Chase 10.58 12.7867 -8 Nissan 10.21 11.7168 New DHL 9.72 8.1569 FedEx 9.49 11.4970 -30 Home Depot 9.28 15.3871 18 MTS 9.19 8.0872 New Beeline 8.88 N/A73 -19 Canon 8.78 12.474 New ALDI 8.64 5.8175 19 Avon 8.63 7.2176 8 Zara 8.61 8.6877 New O2 8.6 6.3178 22 Standard Chartered Bank 8.22 6.8679 New Red Bull 8.15 N/A80 New China Merchant's Bank 8.05 381 -19 Yahoo 7.93 11.4782 Hermes 7.86 6.9583 -8 JP Morgan 7.85 9.7684 3 Ariel 7.78 8.4485 -3 Tide 7.51 9.1286 Gucci 7.47 6.4887 12 MasterCard 7.43 6.9788 -31 Goldman Sachs 7.42 11.9489 -33 Starbucks 7.26 12.0190 3 Barclays 6.99 7.3891 -13 State Farm 6.92 9.43

92 -29 Morgan Stanley 6.77 11.3393 -50 ING 6.74 15.0894 New KFC 6.72 6.195 -9 IKEA 6.71 8.5196 New Nivea 6.57 5.2997 -7 Esprit 6.57 7.9198 New Bradesco 6.57 N/A99 -8 TIM 6.41 7.9100 New Lowe's 6.39 N/A