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Functioning of Advertising Agency

Functioning of Advertising Agency

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Published by red21_blue

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Published by: red21_blue on Sep 19, 2009
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12/19/2012

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Functioning of Advertising Agency
Prakash Mudaliar Pranay ParikhJignesh PrajapatiBhaumik KadiaAnand Brambhatt
 
Preface
Who is the Advertiser?
What is an Advertising Agency?
Role of an Advertising Agency.
Which are the Advertising/Media Tools?
Functions of an Advertising agency.
What are research suppliers?
How agencies get clients?
What are the strengths and weaknesses of the agency?
 
Who is the advertiser?
It is the core institution of the field of advertising management
Small and large-scale advertisers can be distinguished according to thedegree to which they use the facilitating institutions. At times smalladvertisers for budgetary reasons use only parts of the system for e.g,retail clients like say CANMART, etc.
Advertisers differ according to the markets they serve, the goods andservices they produce, and the media they use. In the private sector,advertisers can be distinguished according to whether they are predominantly consumer, industrial or retail advertisers

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