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Lecture 4 - Competition & Planning2

Lecture 4 - Competition & Planning2

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Published by: ahsamirr on Sep 19, 2009
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01/15/2013

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MAR 3023 – PRINCIPLES OF MARKETING
Dr. Jaishankar GaneshBA2 308GCompetition & Strategic PlanningSeptember 08, 2003
 
 
Strategic Market Management 
External Analysis
 – Environmental Analysis
EconomicPolitical/LegalSocio/CulturalTechnologicalCompetitive
 – Customer/Market Analysis
 
 
Internal Analysis
 – Evaluation of assets, skills and resources – Business/Product portfolio analysis – Determining strategic alternatives

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