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mbaib syllabus sem1

mbaib syllabus sem1

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05/27/2013

PRINCIPLES OF GLOBAL BUSINESS MANAGEMENT
Course Code:
MIBGM 10101
Course Objective:

The main purpose of this paper is to familiarize the participants with the various aspects of Principles of Global Management, with a view that conducting business is exciting, challenging and globally oriented. This course will provide the students with an integrated and practical approach to understand the concepts of Global Management and also to provoke critical thinking about various principles, guidelines and practices of Global Business Management.

Learning Outcomes:
The learning outcomes that students are expected to achieve in this course include:
\u2022
Develop a clear understanding of the conceptual frameworks and definitions of specific terms that are integral
to the international management literature.
\u2022
Attain a clear understanding of the various factors that help determine the appropriateness of different
management strategies for different types of international ventures.
\u2022
Examine ethical issues that are pertinent to international business management practices and to the personal
value system of the student.
\u2022
Explore and evaluate different career opportunities, specific regional locations, and organizations where the
students may seek to pursue an international business management career
Course Contents:
Module I: Globalization and trends in Management System

Introduction, definition and explanation of globalization
Drivers of Globalization
Managing in Global Marketplace
Strategies for going global
Different Entry Modes

Strategic Alliances
Module II: International Trade Theory
Benefits of Trade
Comparative Advantage

Heckscher-Ohlin Theory
The Product Life Cycle Theory
Competitive Advantage Porter\u2019s Diamond Model

Module III: The Cultural, Political, Legal and Economic environment facing Global Business
The Cultural Environment

The concept of culture
The strategy for managing across culture
Cross-cultural differences & similarities

The Political and Legal Environment
The Political system and its functions
Impact of Political system on management decision
Copyright \u00a9 2009 Amity University
Formulating legal & political strategies in International Business
The Economic Environment Facing Global Business

Classifying Economic System
Key Macroeconomic issues
Adapting to Foreign Economic System

Module VI: Control Strategies

Planning
Control strategies in Internationalization Process
Organization Structure
Location of Decision making

Module VII: Issues in Functional Areas of Global Business

Marketing in the global marketplace
Global Manufacturing Strategies
Global Quality Standards
Global Sourcing
Global Purchasing and Supplying Strategies
Role of Human Resource Manager in Global Perspective
Country Difference in Accounting Standards

Text & References:
Text:
Hodgetts Richard M & Luthans F., 2002, International Management, Tata McGrawHill
References:
Robbins Stephen. P. (2004) Management, Prentice Hall, 8th Edition
Koontz Harold and Weihrich Heinz, (2001), Management : A Global Perspective, Tata McGraw Hills Publishing Co.
Ltd., 10th Edition,
Hill Charles W L (2003) International Business: Competing in Global Marketplace, Tata McGraw Hills Publishing
Co. Ltd.
Daniels John D. Radedaugh, (2003), International Business, Pearson Education, 8th Edition
Hodgetts Richard M. Luthans Fred (2003), International Marketing Cultural Strategy & Behaviour, Tata McGraw

Hills Publishing Co. Ltd.
Daniels John D., Radebaugh Lee H., Sullivan Daniel P., (2002), Globalization and Business, Prentice Hall
Daily Newspaper: Business Standard, Economic Times, Business Line, The Financial Express
Periodicals: The Week, Economist, Forbes, Fortune, Business World, Business Week

Helpful Websites

http://globaledge.msu.edu/ibrd/ibrd.asp
http://www.economist.com
http://library.uncc.edu
http://www.eiu.com/
http://www.forbes.com/
http://www.fortune.com/fortune/
http://www.businessweek.com/globalbiz/index.html
http://www.worldpress.org/

Copyright \u00a9 2009 Amity University
MARKETING MANAGEMENT
Course Code:
MIBMK 10101
Course Objective:

The course aims to provide students with an introductory understanding of Marketing, with a special focus on the role of marketing in an international business context. It provides the students with an awareness and consideration of tools available to a marketer. It will enable the students to realize the importance of customers and their behavior in the context of marketing decisions.

Learning Outcomes:

At the end of the course students will be able to:
Explain key concepts and elements of marketing management and differentiate between marketing and sales
Examine the 4Ps of Marketing and discuss different strategies
Analyse consumer behaviour for various sectors and assess the STP strategies of different multi-national companies.

Course Contents:
Module 1: Marketing - Managing Profitable Customer Relationships

Introduction to Marketing
Differentiation between Marketing and Selling.
Marketing Management
5 Ps \u2013 product, promotion, place, price, placement.
Management orientations
Customer relationship management and strategies
Challenges

Important concepts- BCG matrix, Green marketing , Services marketing, Direct marketing, Rural marketing
(only concepts)
Module 2: Marketing Environment, Marketing Information System and Marketing Research

Factors affecting marketing Environment- Macro and Micro Factors
Marketing Information System- concept and importance
Marketing Research- introduction and process

Module 3: New-Product Development and Product Life-Cycle Strategies
Product Attributes
New Product Development strategies- Idea generation to commercialization.
Product Life Cycle strategies- different marketing strategies for different stages.
\u2022
Branding, packaging and labeling.
Module 4: Marketing Channels and Supply Management

Marketing channels- concept , importance
Retailers Vs. Wholesalers
Integrated supply chain management.

Module 5: Integrated Marketing Communication Strategy
Copyright \u00a9 2009 Amity University

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