The main purpose of this paper is to familiarize the participants with the various aspects of Principles of Global Management, with a view that conducting business is exciting, challenging and globally oriented. This course will provide the students with an integrated and practical approach to understand the concepts of Global Management and also to provoke critical thinking about various principles, guidelines and practices of Global Business Management.
Introduction, definition and explanation of globalization
Drivers of Globalization
Managing in Global Marketplace
Strategies for going global
Different Entry Modes
The Product Life Cycle Theory
Competitive Advantage Porter\u2019s Diamond Model
The concept of culture
The strategy for managing across culture
Cross-cultural differences & similarities
Classifying Economic System
Key Macroeconomic issues
Adapting to Foreign Economic System
Control strategies in Internationalization Process
Location of Decision making
Marketing in the global marketplace
Global Manufacturing Strategies
Global Quality Standards
Global Purchasing and Supplying Strategies
Role of Human Resource Manager in Global Perspective
Country Difference in Accounting Standards
Hills Publishing Co. Ltd.
Daniels John D., Radebaugh Lee H., Sullivan Daniel P., (2002), Globalization and Business, Prentice Hall
Daily Newspaper: Business Standard, Economic Times, Business Line, The Financial Express
Periodicals: The Week, Economist, Forbes, Fortune, Business World, Business Week
The course aims to provide students with an introductory understanding of Marketing, with a special focus on the role of marketing in an international business context. It provides the students with an awareness and consideration of tools available to a marketer. It will enable the students to realize the importance of customers and their behavior in the context of marketing decisions.
At the end of the course students will be able to:
Explain key concepts and elements of marketing management and differentiate between marketing and sales
Examine the 4Ps of Marketing and discuss different strategies
Analyse consumer behaviour for various sectors and assess the STP strategies of different multi-national companies.
Introduction to Marketing
Differentiation between Marketing and Selling.
5 Ps \u2013 product, promotion, place, price, placement.
Customer relationship management and strategies
Factors affecting marketing Environment- Macro and Micro Factors
Marketing Information System- concept and importance
Marketing Research- introduction and process
Marketing channels- concept , importance
Retailers Vs. Wholesalers
Integrated supply chain management.
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