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food court business plan

food court business plan

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Published by saurabh

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Published by: saurabh on Sep 20, 2009
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02/19/2015

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INDEX
S.NoTopicPage1Introduction 22Executive Summary 2-33Organizational Hierarchy 44 Marketing Objective 5-65Market Analysis 76Market Strategy And marketing Mix 8-97Sales strategy 10-128Innovative Marketing Strategy 139Break Even 1410Financial Analysis 15-1911.Economic Feasibility 2012Summary 21
 
INTRODUCTIONBUSINESS PLAN
:
(FOOD COURT)
 WE ARE PLANNING TO SET UP A FOODCOURT IN BANGALORE CITYWHICH OFFERS DEEP ASSORTMENT OF TRADITIONAL VARIETY OFCUISINES AVAILABLE IN VARIOUS PARTS OF COUNTRY UNDER ONEROOF.
EXECUTIVE SUMMARY:
We will be starting novel concept of food court in Bangalore.
We have chosen to enter particularly to restaurant segment because as per BIRD OF GOLD report by McKinsey Global Institute Indian middle classhousehold will swell from 50million to 583 million by 2025.Implieshousehold have more disposable income and shift towards discretionspending.
As per CII estimate 2009 because of increase of rising per capital incomeFood industry will grow to US$310 billion by 2015.
Food Industry is growing at the rate of 13% estimate CSO (CentralStatistical Organization)Thus there is a huge market potential and no player has tried to offer this conceptof serving variety of regional tastes under one roof. This place will provide atraditional taste and traditional environment means ambience of particular foodcourt will resemble to that of the place from which it belongs, e.g. (Punjab withvibrant surrounding representing euphoria feeling, Kerala with majestic andnatural beauty of beaches and high tech global standard facilities). It’s a uniquecombination in its own concept. After enough market research, we have found that people miss food from their native places. They want a place where they can enjoytheir native place food. The food court is all about catering to need of these typesof customers. We will acquire half acre of land strategically located to be easilyaccessible for the customers residing in Bangalore.
 
Total estimated cost of land is around Rs. 2.5 Crores (at Rs. 1150/- per Sq.Ft.).Construction Cost Rs. 2 Crores which utilizes 10000Sq. Ft. of area (at Rs2000per sq Ft.) .Remaining space would be used properly to present landscape beauty and to engage children for entertainment. Initial project cost would be Rs 5Crore. Contribution by Promoters will be Rs. 1 crore and Bank loan of Rs. 4 crore.We will be repaying loan with an EMI of approximately Rs nine lakhs per month.The loan would be repaid over five years period. We will be able to breakeven in3 years of time. 
ORGANIZATIONAL HIERARCHY
There will be 3 Functional heads for this firm who will be handling variousmanagerial positions.
They will be responsible for managerial decision making.
For day to day working several staff will be hired on monthly salary for various positions which include from sweeper, to clean boy, to cook, toaccountant, to assistant manager, to a head for the food court supervision.
We plan to hire roughly 10 Assistant manager, 20 cooks, 40 assistantworkers to cook, 50 other helper boys for cleaning and taking order and for service
.

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