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bcg matrix

bcg matrix

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Published by sanjay parmar

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Published by: sanjay parmar on Sep 20, 2009
Copyright:Attribution Non-commercial

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03/25/2013

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GROUP
MATRIX
Presented by,
Sanjay parmar
-
SHARE
MATRIX
\ue000It is a portfolio planning model which is based
on the observation that a company\u2019s business
units can be classified in to four categories:

\ue001Stars
\ue001Question marks
\ue001Cash cows
\ue001Dogs

\ue000It is based on the combination of market growth
and market share relative to the next best
competitor.

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