Overview Of The Content Network
The Adwords Content Network is the largest advertising platform on the planet. Infact, it covers a reach of about 75% of all Internet users World Wide yet there arenot many books or people talking about this powerful method of advertising usingGoogle Adwords.You probably heard of Adsense ads. Those are the ads a website owner canchoose to put on their site as either text ads or image ads (banner ads). Whenyou choose to advertise on Adwords and choose the Content Network the ads youhave created will then be placed on these websites.Google has an algorithm based on the keywords you have in your adgroup andthe text in choosing sites that it may think are relevant to where your ads willshow up.If your ads do well on particular sites it continually expand where your ads areshown to a wider and wider reach of websites.For example, if you have an adgroup about training your dog with the keywordssuch as “train dog, “teach dog tricks”, “teach dogs to sit” and the such, theGoogle bots will possibly start your ad out on general dog related sites. And if itworks there it will expand out to pet sites, and then to anything about animalsites and so on.There are thousands of websites a day being added to the Content Networkmaking it's growth even larger and larger, so your reach is literally unlimited.Some say you can get as much as ten times the traffic on the Content Networkthan using search.When the Adwords Content Network first came out it was full of fraudulent clicksand the Google bots did not do a very good job at finding relevant websites toplace your ads on. Many people lost a lot of money using the Content Networkand this gave it a bad name.This persona stuck, and has been spread virally in the many eBooks written aboutAdwords at the time. This is one of the main reasons why many Internet
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