Professional Documents
Culture Documents
Sampling:
Design and Procedures
11-1
© 2007 Prentice Hall
Cha pter Ou tl ine
1) Overview
2) Sample or Census
3) The Sampling Design Process
i. Define the Target Population
ii. Determine the Sampling Frame
iii. Select a Sampling Technique
iv. Determine the Sample Size
v. Execute the Sampling Process
3. Internet Sampling
6. Summary
Nonprobability Probability
Sampling Techniques Sampling Techniques
A B C D E
Group D happens to
assemble at a
1 6 11 16 21
convenient time and
place. So all the
2 7 12 17 22 elements in this
Group are selected.
The resulting sample
3 8 13 18 23 consists of elements
16, 17, 18, 19 and 20.
Note, no elements are
4 9 14 19 24
selected from group
A, B, C and E.
5 10 15 20 25
test markets
purchase engineers selected in industrial
marketing research
bellwether precincts selected in voting behavior
research
expert witnesses used in court
The researcher
considers groups B, C
1 6 11 16 21 and E to be typical and
convenient. Within each
of these groups one or
2 7 12 17 22 two elements are
selected based on
typicality and
3 8 13 18 23 convenience. The
resulting sample
consists of elements 8,
4 9 14 19 24 10, 11, 13, and 24. Note,
no elements are selected
from groups A and D.
5 10 15 20 25
A quota of one
element from each
1 6 11 16 21 group, A to E, is
imposed. Within each
group, one element is
2 7 12 17 22 selected based on
judgment or
convenience. The
3 8 13 18 23 resulting sample
consists of elements
3, 6, 13, 20 and 22.
4 9 14 19 24 Note, one element is
selected from each
column or group.
5 10 15 20 25
Select five
1 6 11 16 21 random numbers
from 1 to 25. The
2
resulting sample
7 12 17 22
consists of
population
3 8 13 18 23 elements 3, 7, 9,
16, and 24. Note,
4
there is no
9 14 19 24
element from
Group C.
5 10 15 20 25
© 2007 Prentice Hall 11-20
Syste mati c Sa mpl ing
The sample is chosen by selecting a random starting
point and then picking every ith element in
succession from the sampling frame.
Select a random
number between 1 to
1 6 11 16 21
5, say 2.
The resulting sample
2 7 12 17 22 consists of
population 2,
(2+5=) 7, (2+5x2=) 12,
3 8 13 18 23
(2+5x3=)17, and
(2+5x4=) 22. Note, all
4 9 14 19 24 the elements are
selected from a
single row.
5 10 15 20 25
Randomly select a
1 6 11 16 21
number from 1 to 5
for each stratum, A to
E. The resulting
2 7 12 17 22
sample consists of
population elements
3 8 13 18 23 4, 7, 13, 19 and 21.
Note, one element
is selected from each
4 9 14 19 24
column.
5 10 15 20 25
© 2007 Prentice Hall 11-27
Cl uster S amp li ng
Randomly select 3
clusters, B, D and E.
1 6 11 16 21
Within each cluster,
randomly select one
2 7 12 17 22 or two elements. The
resulting sample
consists of
3 8 13 18 23 population elements
7, 18, 20, 21, and 23.
4 9 14 19 24 Note, no elements
are selected from
clusters A and C.
5 10 15 20 25
© 2007 Prentice Hall 11-30
Types o f Cluste r S ampl ing
Fig 11.5
Cluster Sampling
Simple Random
Sampling
Opera tio nal cons ide rati ons Fav orab le Unfav ora bl e