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Marketing Research Module 8 Sampling Design

Marketing Research Module 8 Sampling Design

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Published by: ABHISHEK CHAKRABORTY on Sep 20, 2009
Copyright:Attribution Non-commercial

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12/16/2012

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Chapter Eleven
Sampling:Design and Procedures
© 2007 Prentice Hall11-1
 
© 2007 Prentice Hall
 
11-
2
Chapter Outline
1) Overview2) Sample or Census3) The Sampling Design Processi.Define the Target Populationii.Determine the Sampling Frameiii.Select a Sampling Techniqueiv.Determine the Sample Sizev.Execute the Sampling Process
 
© 2007 Prentice Hall
 
11-
3
Chapter Outline
 4) A Classification of Sampling Techniquesi.Nonprobability Sampling Techniquesa.Convenience Samplingb.Judgmental Samplingc.Quota Samplingd.Snowball Samplingii.Probability Sampling Techniquesa.Simple Random Samplingb.Systematic Samplingc.Stratified Samplingd.Cluster Samplinge.Other Probability Sampling Techniques

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