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Business Strategy 1

Business Strategy 1

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Published by: ABHISHEK CHAKRABORTY on Sep 20, 2009
Copyright:Attribution Non-commercial

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12/15/2012

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BUSINESS STRATEGY IBUSINESS STRATEGY I
 
Introduction To Business Strategy
Strategic Management
The set of decisions and actions resulting informulation and implementation of strategies toachieve the goals and objectives of theorganization. The decisions could be about  products, prices, customers, markets, processes, technologies, materials, location, or the organization’s structure- or about anything that affects the organization’s achievement of objectives and goals.
 
What is Strategy?It is the means used to achieve the objectivesand goals.Defined as “a unified, comprehensive andintegrated plan to assure that the objectivesand goals of the enterprise are achieved”.Unified- because it ties all the parts of theenterprise together Comprehensive-because it covers all major parts of the enterpriseIntegrated-because all parts of the plan arecompatible with each other and fit together well

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