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Focus on Cruises for Incentive Travel

Focus on Cruises for Incentive Travel

Ratings: (0)|Views: 133 |Likes:
Published by TravelDailyNews
Focus on Cruises for Incentive Travel
Focus on Cruises for Incentive Travel

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Categories:Types, Presentations
Published by: TravelDailyNews on Jan 15, 2014
Copyright:Attribution Non-commercial

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01/28/2014

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1a. Rate your overall familiarity with the following: AdvancedIntermediateBeginnerCruise Lines/Ships (n = 733)49.9%36.2%13.9%Cruise Purchasing (n = 732)49.9%36.2%14.0%Cruise Planning (n = 728)50.1%36.2%13.8%On Ship Events (n = 723)50.1%36.1%13.9%MembershipAdvancedIntermediateBeginner1b. Cruise Lines/ShipsSite37.4%41.4%19.2%CLIA79.8%17.5%2.7%Both75.7%24.3%0.0%1c. Cruise PurchasingSite34.3%42.4%23.3%CLIA74.9%17.9%6.3%Both70.3%27.0%2.7%1d. Cruise PlanningSite41.4%34.3%22.3%CLIA75.3%20.2%4.5%Both70.3%27.0%0.0%1e. On Ship Events Site33.3%41.4%23.2%CLIA51.1%38.6%9.4%Both62.2%27.0%8.1%
07 +1-34-62-39 +4-56-8
 
Not ImportantImportantVery ImportantShip/Cruise Line Reputation (n = 725)0.7%18.2%81.1%Safety/Security (n = 727)2.3%22.4%75.2%Class/Quality Accommodations (n = 727)0.7%24.9%74.4% All Inclusive Value (n = 729)2.7%23.9%73.4% Appeal of Itinerary (n = 718)2.4%29.5%68.1%Internet/Phone Connectivity (n = 723)4.3%35.3%60.4% Venues for Private Events (n = 725)7.6%34.1%58.3%Comparability to Resorts (Quality/Choice) (n = 729)6.4%38.3%55.3%Contract/Legal Liability (n = 722)6.9%40.0%53.0%Difference from Resorts (Experience) (n = 720)8.9%44.4%46.7%Meeting Capabilities (n = 721)14.7%39.5%45.8%Custom Shore Tours (n = 724)19.2%48.3%32.5%Tax Deductibility (n = 722)34.2%43.6%22.2%
 
 Voyage Length (doesn't fit our needs)46.3%Perception Issues (e.g., too frivolous, too risky)40.8%Ocean Aversion (Land Preferences)36.6%Connement (limited mobility)32.7%Unaware of Meeting Spaces32.0%Price is too high 30.2%Unaware of Ship Capabilities28.4%Unaware of Private Venues21.4%Health/Comfort Concerns19.6%Lack of Tax Treatment Information16.9%Legal Liabilities (Different than hotels)15.5%Unappealing Destinations12.9%
 
Location PercentageMentioningPercentage of Participants Ranking1st2nd3rd4th5thMediterranean85.3%35.2%19.2%12.1%9.4%9.4%Caribbean82.6%33.6%22.0%9.3%8.8%8.8%Baltic44.2%3.7%9.4%13.2%9.4%8.6%Mexico40.3%2.6%9.4%11.0%9.3%8.0%South America38.2%3.1%4.5%8.3%10.5%11.8%Pacic35.9%2.7%4.8%9.0%9.9%9.5%New England34.7%2.4%4.6%10.7%7.8%9.1%Bermuda33.3%3.5%6.5%8.7%6.7%7.9% Asia26.4%3.0%5.0%6.4%5.7%6.3% Australia25.7%4.4%3.7%5.3%5.4%6.9% Arctic21.6%4.6%2.0%4.6%5.0%5.3%Far East20.7%3.3%3.7%3.8%5.7%4.2% Africa12.8%4.5%2.6%1.6%2.0%2.0% Alaska10.1%1.0%2.2%2.2%2.9%1.9%
NoMaybe YesNoMaybe Yes
 
 AlwaysOftenSometimesRarelyNeverIncentive Group Events (n = 705)8.9%21.6%42.8%17.2%9.5%Individual Incentive Travel (n = 671)10.6%21.8%35.5%17.0%15.2%Meeting/Conference Group Events (n = 687)7.0%9.3%28.4%36.2%19.1%
 
Cruising on a familiarization program64.%Corporate testimonials/case studies52.1%Research about the effectiveness of cruises49.8%Touring a ship while in port48.2%Ofce Presentations23.4%Webinars23.0%More Cruise Line advertising/marketing17.3%

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