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Fashion Marketing Fms1

Fashion Marketing Fms1

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Published by: ramjee prasad jaiswal on Sep 21, 2009
Copyright:Attribution Non-commercial


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Fashion Marketing
Meaning & definitions
Marketing process-needs, wants & demand, product &services, value, satisfaction & quality, exchange, transaction,markets, marketing
Demarketing, demand management, marketing management
Marketing management philosophies/concepts
According to Prof. Philip Kotler “Marketing is human activity directed at satisfying needs andwants through exchange processes”.
Marketing Management
The Term Market is derived from the Latin Word “Marcatus”,Which means trade , Merchandise, ware traffic or place of Business.Marketing is becoming more a battle based on information thanOne based on sales power.Few Definitions of Marketing Management:-1)MARKET: A market consists of all the potential customerssharing a particular need or want who might bewilling and able to engage in exchange that needor want.
Marketing Management
Institute of Marketing Defines “Marketing is the management processwhich identifies, anticipates and supplies customer requirementsefficiently and profitably”3) Marketing (Management) is the process of planning and executingthe conception, pricing, promotion and distribution of ideas, goods andservices to create exchanges with target groups that satisfy customer and organizational objectives.4) Marketing is the art of creating and satisfy customers at a profit5) Marketing starts with the consumer and ends with the consumer satisfaction of the consumers becomes the most important goal of a business enterpriseMarketing is getting the right goods and services to the right people atthe right places at the right time at the right price with the rightcommunication and promotion.7) According to Marketing Guru Prof. Philip Kotler “Marketing ishuman activity directed at satisfying needs and wants throughexchange processes”.8) In short marketing is “ Meeting needs Profitably
Fashion Marketing
Fashion Marketing is the application of a range of techniques and a business philosophy that centers upon the customer and potentialcustomer of clothing and clothing related products and services in order tomeet the long term goals of the organization.Within the fashion Industry there is a enormous variations in the size andstructure of businesses serving the needs of customers.
Modern Marketing Department organised by functions
In marketing Vice president heads the department, under him we have variospecialized functional managers:1.Marketing Administration Manager 2.Advertising & Sales Promotion Manager 3.Sales Manager 4.Marketing Research Manager 5.New Products Manage6.Customer Service Manager 7.Market Logistics Manager 8.Direct Marketing Manage9.Internet Marketing Manage
Current Market situation
The Current situation is one which is influenced by the convergence of anumber of trends.

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