Meaning & definitions
Marketing process-needs, wants & demand, product &services, value, satisfaction & quality, exchange, transaction,markets, marketing
Demarketing, demand management, marketing management
Marketing management philosophies/concepts
According to Prof. Philip Kotler “Marketing is human activity directed at satisfying needs andwants through exchange processes”.
The Term Market is derived from the Latin Word “Marcatus”,Which means trade , Merchandise, ware traffic or place of Business.Marketing is becoming more a battle based on information thanOne based on sales power.Few Definitions of Marketing Management:-1)MARKET: A market consists of all the potential customerssharing a particular need or want who might bewilling and able to engage in exchange that needor want.