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Market Segmentation Heinz ketchup

Market Segmentation Heinz ketchup

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Published by Aayush Agnihotri
Heinz ketchups formation n segmentaion in market
Heinz ketchups formation n segmentaion in market

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Published by: Aayush Agnihotri on Sep 21, 2009
Copyright:Attribution Non-commercial

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03/01/2013

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MARKETMARKETSEGMENTATIONSEGMENTATIONOFOF
HEINZ TOMATO KETCHUPHEINZ TOMATO KETCHUP
 
 
SEGMENTATIONSEGMENTATION
The process of dividing aThe process of dividing amarket into distinct groupsmarket into distinct groupsof buyers who might requireof buyers who might requireseparate products i.e. goodsseparate products i.e. goodsor services.or services.
 
 
BASIS OF MARKET SEGMENTATIONBASIS OF MARKET SEGMENTATION
Geographic segmentationGeographic segmentation(geographic units).(geographic units).
Demographic segmentationDemographic segmentation(demographic characteristics).(demographic characteristics).
Psychographic segmentationPsychographic segmentation(social class, life-style, or(social class, life-style, orpersonality characteristics).personality characteristics).
Behavior segmentationBehavior segmentation(knowledge, attitude, use, or(knowledge, attitude, use, orresponses to a product).responses to a product).

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