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Surfexcel & Ariel Ppt

Surfexcel & Ariel Ppt

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Published by arvind

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Published by: arvind on Sep 21, 2009
Copyright:Attribution Non-commercial

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02/05/2013

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Marketing & Competition Analysis
 
Introduction | History
Top Indian Players | Market Share
Marketing Objectives | Strategies
Segmentation | Growth Opportunities
Understanding Consumer Needs
Pricing | Marketing Strategy
Competitive Advantages | Promotion/AD Campaign
 
Environmental Change and Innovation
Consumer Satisfaction and Research
Competitors : Ariel | Recommendation & Suggestions
Conclusion
 
Fabric Wash Market in India
Total Market Size Rs. 8800 Crores
Total Volume- 2.3 Million Tonnes +
98 percent Penetration in India
CAGR -10 per cent
Consumption Pattern Increase
 
55 per cent Urban (14 percent users of Washing Machine)45 per cent Rural
Major Players
HUL
Nirma
Ghadi
P&G
Source : Business Standard, 29-11-07

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