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Scaling: Small Smart Moves for Outsized Results - Sample Chapter

Scaling: Small Smart Moves for Outsized Results - Sample Chapter

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Published by Mark Turrell
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Published by: Mark Turrell on Jan 17, 2014
Copyright:Attribution Non-commercial

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06/28/2014

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Scaling
Small Smart Moves For Outsized Results
By Mark Turrell and Menno van Dijk
 
Text Copyright © 2014 Orcasci Ltd. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission of the publisher.
 
SCALING: SMALL SMART MOVES FOR OUTSIZED RESULTS
Page 2 of 16
Table of Contents
PREFACE PROLOGUE PART I: INTRODUCTION
 
1. DEFINITION OF SCALING
 
Achieving Outsized Results
 
It Is About Small Smart Moves
 
It Is Not Just Technology
 
For Businesses, Causes, And Internal Activities
 
2. SCALING CONCEPTS AND FRAMES
 
3. HOW TO USE THIS BOOK 
 
PART II: SCALING CONCEPTS
THE FUNDAMENTAL CONCEPTS OF SCALING
 
1. EMERGENCE
 
Systems Are Made Up Of Elements
 
Elements Interact
 
We Are Guided By Simple Rules
 
How New Things Start
 
The Role of Deviance
 
Abundance Opens Up Opportunities
 
Creating A Standing Ovation
 
Self-Organization, Nudges, And The Goal Effect
 
2. NETWORKS
 
Interconnection And Affiliation
 
Following, Trust, And Prioritization
 
Extending The Reach And Speed Of Propagation
 
Different Types Of Networks
 
Activating Networks
 
How Network Asks Spread
 
Why Message Receptiveness Varies
 
Leveraging Long-Term Networks
 
3. WAVES
 
Waves Provide Energy For Scaling
 
Spreading Actions At Scale
 

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