SECTION 1: CONCEPTUAL REVIEW OF PRIMECOMMERCIAL BANK LIMITED
CHAPTER: INTRODUCTION TO PRIME COMMERCIAL BANK LIMITED
1.1Prime Commercial Bank Limited: An Overview
Prime Bank is a prominent Pakistani bank, providing exceptional value to itscustomers, shareholders and employees. Prime bank competes in selected market nicheson the basis of superior service, innovation, specialized products and professionalism.Prime Bank’s activities focus on dedicated banking services for the middle market andmiddle market and middle to large corporations for there banking requirements. PrimeBank is a socially responsible institution firmly believing in the protection of theenvironment, peaceful coexistence, and respect for human rights.
1.1.1Brief History and Present Status:
Commercial Banking activities were initiated at the time of inception. During1993, two more business divisions i.e. Corporate Banking and Financial Services wereadded. By 1996, Prime Bank’s countrywide network of seventeen Branches was in place.Under the Bank’s on going branch expansion program thirty-two new branches have beenadded during the years 2001, 2002, 2003 and 2004 while thirteen more branches wereopened during 2005. This raised the total number of branches to sixty-two focusing primarily on the middle market commercial banking segment, consumer bankinginitiatives as well as agricultural, housing, financing of small and medium sizedenterprise and Islamic banking.Total Assets of Prime Bank during the period from December 1992 to December 2005has grown at an annual compound rate of about 23 percent to Rs. 53.8 billion. Within this period, Shareholders’ Equity grew from Rs.371 million to Rs. 3.4 billion, Deposits to Rs.38.9 billion and Advances (net) to Rs. 25.5 billion. Profit before tax grew from Rs. 40.6million to Rs. 765 million for the year ended 31st December 2005.After fourteen years of well controlled, yet sure and successful operations, the Bank isnow poised to move forward rapidly to be at the cutting edge of financial servicescombining highly efficient delivery systems with continuous product innovation.Therefore, development of superior Human Skills and the latest Information Technology