’ has been associated with editorial cartoons, ‘Akosua’ cartoons started in 2000. The other prominent cartoon is ‘Tilapia’ which has been shifted to ‘Young Blazers’. ‘Daily Guide’ is one of the newspapers within the Western Publications Ltd’s group of newspapers. The group consists of,
‘Daily Guide’, ‘Business Guide’, ‘Guide Young Blazers’ and ‘News One’. ‘Daily Guide’
in 1983 at a time when there were no private newspapers which dealt with political issues. The paper started as a sports paper before becoming a general newspaper dealing with general news. Gina Blay (2010) describes the process,
“ ‘Daily Guide’, I can tell you, was conceived and given birth to as part of the struggle for democracy and development in Ghana. ‘The Guide’ was launched first in 1984 as a sports paper called ‘Sports Guide’ because political newspapers under the then PNDC Government were denied licences by the Ministry of Information. Interestingly, the third page of the sports paper was reserved for subtle political commentary on events in the country. When it was obviously noticed, the sports newspaper’s licence was revoked, and it remained so until the 1992 Constitution gave it the licence to resurface, this time as a weekly, thus gaining our right to existence in the pro-democracy trenches of Ghana. Let me emphasize that those were the difficult times of abductions, unexplained murders, disappearances and incarcerations of those perceived to be antagonistic to the then military junta”
After continuing as a weekly, the paper started coming out two times a week before it later became a daily. The ‘
ideological position according to the publisher, Freddy Blay, is to promote liberalism and multi- party democracy, underpinned by freedom of expression and a liberalized media environment. Another document on the “consensual paradigm” of the paper also articulates the ideological standpoint of the publishers.
“The company subscribes to human rights in general and the principles of freedom of speech in particular as enshrined in the 1992 constitution of Ghana. It also upholds parliamentary democracy and constitutional governance of the country. It dedicates itself to the struggle to protect, uphold, sustain and enhance the scope of democracy in the country. The company considers it a responsibility on its part to link up with and support any force that dedicates itself to upholding democracy and creating the right environment for all to enjoy democracy alongside human rights”
The publishing house also has business objectives, amongst others, namely to manage the company in accordance with sound financial and commercial principles; and to strive towards ‘efficiency and profitability’. In the area of professionalism, ‘to satisfy the reading public by using state of the art equipment to deliver informative and professional services through our media’ and also ‘to be objective in information dissemination in line with journalistic code of ethics’ and also ‘strive towards conducting business with high moral integrity, fairness and objectivity’.