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The personalized and the personal: Socially responsible innovation through big data

The personalized and the personal: Socially responsible innovation through big data

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Published by: Deloitte University Press on Jan 17, 2014
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02/21/2014

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About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. This publication contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member firms, or its and their affiliates are, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or ser-vices, nor should it be used as a basis for any decision or action that may affect your finances or your business. Before making any decision or taking any action that may affect your finances or your business, you should consult a qualified professional adviser. None of Deloitte Touche Tohmatsu Limited, its member firms, or its and their respective affiliates shall be responsible for any loss whatsoever sustained by any person who relies on this publication. Copyright 2012 Deloitte Development LLC. All rights reserved.Member of Deloitte Touche Tohmatsu Limited
ISSUE 14 | 2014
Complimentary article reprint
BY JAMES GUSZCZA, DAVID SCHWEIDEL AND SHANTANU DUTTA > ILLUSTRATION BY LIVIA CIVES
Te
 
Personalized 
 
and the
 Personal
Socially Responsible Innovation through Big Data
 
Deloitte Review 
 
DELOITTEREVIEW.COM
94
ARTICLE TITLE
 
Deloitte Review 
 
DELOITTEREVIEW.COM
94
THE PERSONALIZED AND THE PERSONAL
 
DELOITTEREVIEW.COM
Deloitte Review 
 
95
THE PERSONALIZED AND THE PERSONAL
Te
 
Personalized 
 
and the
 Personal
Socially responsible innovation through big data
BY JAMES GUSZCZA, DAVID SCHWEIDEL, AND SHANTANU DUTTA > ILLUSTRATION BY LIVIA CIVES
“Te best minds of my generation are thinking about how to make people click ads. Tat sucks.” 
 
Jeff Hammerbacher, Cloudera founder
Y
OU DON’T NEED A WEATHERMAN TO KNOW WHICH WAY THE WIND
blows. “Te web has become an integral part o our lives. A trace o our use o it can reveal very intimate personal things… Whom would you trust to decide when to access it, or even to keep it secure?” So writes im Berners-Lee, the inventor o the World Wide Web, in a recent statement sent to the
Financial imes
.
1
 While Berners-Lee is a singular figure, his comment is o a piece with o a broader societal unease with the growing ubiquity o data capture and data analytic technologies in many areas o business and society.

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